Attract. Recruit. Retain. If you can’t grow your team, you can’t grow your business. If you are a Founder, CEO, CIO, CISO, this is the biggest part of your job. Fullstop. Regardless of overall labor-market conditions, in-demand talent will have options. It is up to you to gain their attention, convince them to join your team, and keep them with you. How do you do that? How do market leaders like Google, Harvard, and Apple consistently achieve this outcome? They cultivate a reputation for being “the place” to grow your career. Potential employees know that if they join those firms they can 10X their career. Said differently, they become Destination Employers. In this hands-on book, we break down the Destination Employer Methodology into twelve key elements that you can implement within your organization. This is done in an actionable, step-by-step format so you can not only match the industry leader’s strategy but beat them at the game of building world-changing teams. This will transform how you do business and give you an unfair competitive advantage that will maximize the likelihood of your company crushing growth goals and becoming a Unicorn.