The Digital Sales Revolution has arrived. This book is a step-by-step guide to help revenue, marketing, and enablement leaders navigate the transformation that Digital Sales Rooms (DSRs) are bringing to the buying and selling journey. Digital Sales Revolution is a first-of-its-kind comprehensive resource focused entirely on the adoption and impact of DSRs in the business-to-business (B2B) sales process. Readers get proven, actionable strategies to leverage this powerful new technology and successfully engage more prospects in less time at a lower cost. “ Digital Sales Revolution enlightens us with the essential insights B2B sellers need to succeed with current and future buyers,” said Mary Shea, PhD, Innovation Evangelist and former Forrester analyst. “This book is not merely an analytical study but a compelling roadmap to help sales leaders, sellers, and marketers navigate the shifting terrains of the digital selling universe.” Packed with insights from industry experts who have firsthand experience transforming their sales process through the successful implementation of DSRs, Digital Sales Revolution offers forward-thinking insights into the world of digital sales and the evolving B2B buying experience. The book provides a blueprint for success, explaining precisely how sales teams can use DSRs to succeed in increasingly competitive marketplaces, including: Why the DSR is taking the B2B world by storm - How top-performing B2B sellers use DSRs to create better buying experiences - The key role DSRs play now in Modern Revenue Enablement and will play in the future About the Authors: Yuchun Lee is an experienced software executive and is well known in the high-tech community as a member of the famous MIT Blackjack Team, portrayed in the film 21 . He co-founded and led the marketing automation software company Unica, which he took public before it was subsequently acquired by IBM. Yuchun also served as the CEO of Clarabridge, an industry leader in omnichannel conversational analytics, which was successfully later sold to Qualtrics. He is currently the co-founder and CEO of Allego, the leading learning and sales enablement platform for B2B sales teams. Mark Magnacca has an extensive background and track record of bringing ideas to life. After starting a financial planning company right out of college and selling it a decade later, he then started a sales consulting business to support a wide range of financial services companies as they began their digital transformation. He’s the author of So What? How to Communicate What Really Matters to Your Audience and The Product is YOU! Mark is currently the co-founder and president of Allego. Andre Black is a seasoned software innovator, product strategist, and user experience expert with decades of experience. As former Chief Creative Officer at Medullan, Inc., he established the UX Innovation practice and led projects for major clients such as Aetna, Humana, and Verizon. Prior to that, Andre held key roles at Unica, including Director of Product Management. As an undergraduate at Cornell University, he co-founded Jump.com, a successful web app that was acquired by Microsoft. Andre is currently Chief Product Officer at Allego, where he has driven innovation and product strategy since inception. Ruby Kennedy , an MIT alum with a dual BS/MS in Computer Science, co-founded Unica Technologies, Inc., in 1993 alongside Yuchun Lee, where she served key roles in consulting services and product management. She currently serves as a Product Manager at Allego.