Today, your online reputation doesn’t follow you—you follow it. In an increasingly virtual world, your digital presence defines who you are even before your physical presence. For business leaders—whether you’re an executive, manager, consultant, or entrepreneur—this reality has created incredible opportunities, of which few leaders have taken advantage. There is no better way to do so than through social media tools and the underappreciated power of LinkedIn.DigitalFirst Leadership is chock full of real-life stories, first-hand research, and countless conversations with business leaders from around the world. The principles and lessons will help you position yourself online to seize opportunities and respond to crises, all while increasing your online visibility and your organization’s bottom line. "Richard has a very unique approach to weaving social media into the company's sales motion. He takes his unique expertise and applies those learnings to the audience he is training. In short, it was terrific and hugely valuable. It was so well received that we offered the training to channel partners and they, too, gained big value. I highly recommend BlissPoint!" -Brian Bakstran, Vice President Marketing, Veeam "Everything I learned about Social Media and online presence was taught to me by Richard Bliss. His book takes you through the same process he shared with me. He's one of the best in the industry." -Tom Mendoza, former President and Vice Chairman of NetApp "Richard Bliss' influence on my social media success was like going from zero to 60 in 5 seconds. His talent, expertise, and ability to see the big picture has made him an invaluable asset to me and my organization." -Peter McKay, CEO Snyk "Digital-First Leadership philosophy is critical to any executive looking to build their online presence. Richard's fundamental understanding of the nuances of building a personal brand is unmatched. He shares his insights freely and effectively. I highly recommend everyone to take advantage of his unique talent." -Emily Miller, Vice President of Branding and Influencer Marketing "A must read for any self-respecting Executive who wants to excel in Leadership digitally. Pragmatic, easy to read, applicable and full of worthless insights. Richard Bliss once again proves to lead Executives the way in the successful digital transformation they and their team need to fulfill in the upcoming years." -Richard van der Blom, CEO and Global Social Selling expert "Richard's insight and experience has had a direct impact on both my business and my professional career. As an early evangelist for how today's executives can master digital communications to drive influence and engagement, Richard has set himself and his company apart from others. He continues to establish new thresholds for enterprise social behaviors. He shares his insights, predicts trends and identifies best practices that help organizations lead and dominate. Richard's enthusiasm for the success of his client's is contagious and his commitment and focus on identifying the critical details of success impacts everyone he works with." -Gail Mercer-MacKay, CEO Mercer-MacKay Solutions "Richard's ability to help Executives sell from the C-Suite is unmatched. Having watched him in action for many years, I stand in awe of his ability to delve deep into the mind of the modern leader and reveal to them their true identity in the digital world." -Jerry Chacon, Venture Capital and Private Equity Fund Attorney "Richard Bliss continues to lead the industry in helping executives develop their online footprint. His deep understanding of why and how leaders need to engage in today's environment provides invaluable guidance for establishing an authentic voice for thought leadership in a modern digital world." -Hang Black, Vice President Juniper Networks and author of Embrace Your Edge Richard Bliss is a LinkedIn Top Voices Influencer, an experienced executive communications manager, and a social media coach. He has helped thousands of people master social media tools and become fluent in social conversations, building their platforms and confidence to effectively reach their audience, define their brand vision and strategies, and develop high-caliber sales teams. In addition to working with businesses and organizations in the US, he's consulted startups and high-growth technology firms around the world. A former executive vice president of marketing for eighteen years, and an award-winning pioneer in technology, collaboration, and cloud computing, Richard has appeared on CNN, GMA, and other major media outlets. He shifted his attention to social media when he founded the podcast Funding the Dream, which became a leading voice in the crowdfunding space. Today, Richard continues to empower others through his weekly newsletter and podcast, which reach over 45,000 subscribers. Richard lives in Silicon Valley where he juggles life between five daughters and setting world