Given the opportunities at our fingertips, there has never been a better time to establish yourself in the world. There’s only one problem: there are so many opportunities out there, it can feel like an impossible task to decide which ones are worth pursuing. To choose the path most likely to get you where you want to go, you need discernment. If you’ve ever wondered why CEOs earn six-figure salaries, discernment is the answer. Thankfully, this skill is available to anyone with determination and the right mindset. In Discernment , Jeff Dudan gives you the set of tools, models of thought, beliefs, and principles that you can quickly lay decisions against to make the best choice. Drawing on personal stories, Jeff shows that refining your discernment is a lifelong process that requires trust and intentionality. If you do the work, you’ll become the type of leader and problem-solver whom people seek out when they’re wrestling with tough decisions. "Jeff has an incredibly unique ability to mentor anyone, from young athletes to multimillionaire business owners, and his book is a clear and concise reflection of his talent. I've personally seen incredible results from his philosophy and wouldn't be where I am today without him selflessly pouring in." -- Devan Kline , founder and CEO, Burn Boot Camp "Jeff has an insightful way of sharing his wisdom and experience in coaching sports, starting businesses, and creating a better, more fulfilled life. Whether you are a CEO, an aspiring business person or entrepreneur, or just someone wanting your decisions to drive better outcomes, Discernment is for you." -- Steven Greenbaum , former Undercover Boss, accomplished franchise founder (PostNet), and CEO " Discernment is one of the keys to success and you have already shown yourself to be a discerning leader by buying this book! Over time, a track record of wise choices and good decisions will propel your life to the heights you deserve. There are few leaders who are as respected in franchising and business as Jeff Dudan. Consume this book and learn from his experiences. It will make you a better leader and coach on your way to those heights. The results will speak for themselves!" -- Nick Neonakis , CEO, The Franchise Consulting Company "Great coaches lead teams to win, and Jeff Dudan is no exception. Passion and energy on the right stuff yields results, and leaders must decide where to focus first. An approachable leader and successful entrepreneur, Jeff's insights will inform your decisions and inspire you to work harder, smarter, and achieve more." -- Shelly Sun founder and CEO, BrightStar Group Holdings, Inc. "A rare sapient. Jeff personifies the art of making critical decisions and enables thoughtful and fundamental selectivity when framing decisions. Formulaic, systematic, and pragmatic--I value the simplicity and relevance in any business, even in everyday life. Make space on the bookshelf!" -- Werner Barkhuizen , PhD, entrepreneur, innovator, and investor "Great leaders are teachers. They coach and inspire others to achieve exponential growth. Their purpose, vision, mission, and values drive their decisions. Jeff Dudan is a tremendously successful leader who generously shares his insights so others too can achieve the future they desire. Follow Jeff's guidance and be prepared to learn, grow, and succeed as you put Jeff's regimen into action!" -- David Zerfoss , master chair and best practice chair, Vistage Worldwide, Inc., and former president of Husqvarna North America JEFF DUDAN is a seasoned business builder, Undercover Boss, and former college football player. He went to Florida to paint in the wake of Hurricane Andrew and two years later launched AdvantaClean, a national restoration franchise that had 240 locations in 37 states when Jeff exited the company in 2019. He's since joined up with his brother, Mike, to start Dudan Partners, a catalyst for enterprise growth in the franchise industry. Jeff recently retired from coaching his kids' sports teams-thirty combined seasons in the past twelve years-and is a top Forbes contributor.