The bestselling book on beauty and enduring design – with over 35,000 copies sold worldwide. So much goes unnoticed. We multi-task, switch between screens, work faster. When was the last time you paused to consider a beautifully-made object or stunning natural landscape? Yet this is when our spirits lift, our soul is restored. With examples including Pixar, Apple, and Blitz Motorcycles, we are encouraged to ask: Is it useful and considered? Is it a thing of beauty?  Do Design will inspire you to: Improve your creative process - Raise the quality and craft of your work - Consider the experience as much as the product - Adopt simplicity, utility and honesty as guiding principles We are creative beings. We love to make things. This book will inspire you to create better things, for better reasons. Things that people will love – for a long time to come. Some say beauty is a luxury. But what if it is key to creating a better world for us all? "You'll like this" – Suzanne Santos, co-founder of Aesop "Alan Moore urges us to rethink not just what we make but how and why." – Monocle "A handbook for mindful making and conscientious consumption." – CRAFTS magazine "An excellent guide to the essence of beauty — the freedom to create it and an argument for its power and importance to the soul." – Tim Smit, The Eden Project Alan Moore has designed and created everything from books to businesses. He has a unique grasp on the forces that are reshaping our world and how to creatively respond to them. Working on six continents, Alan has shared his knowledge in the form of board and advisory positions at companies such as Hewlett Packard, Microsoft and Coca Cola, holding workshops and speaking as well as teaching in institutions as wide-ranging as MIT, Sloan School of Management and INSEAD. He is the author of five books on creativity, marketing and business transformation including Do Build: How to make and lead a business the world needs (Do Books, 2021). He still works as an artist and tries everyday to lead a life as beautifully as he possibly can.