A fresh look at fundraising that depends upon the donor lifecycle, resulting in increased financial resources over time and a more stable bottom line for nonprofits A guide to better and more strategic fundraising, Donor Cultivation and the Donor Life Cycle Map presents the donor lifecycle map, which is circular in form, revealing how the convergence of the two subject matters―cultivation and the lifecycle map―can lead to better and more strategic fundraising. Author Deborah Kaplan Polivy specifically addresses the topic of cultivation and how, when focused over the donor lifecycle, it can become a logical and focused activity for obtaining increasingly large gifts. Step-by-step guidance and practical tools for understanding and making the most of the donor lifecycle - Coverage includes Introduction to Donor Cultivation, Defining Donor Cultivation, Donor Cultivation Tools and the Donor Lifecycle: How and Where They Intersect, and Impediments to the Implementation Process - Features a companion website with a variety of online tools to help readers implement key concepts - Part of the Wiley Nonprofit Authority Series Donor Cultivation and the Donor Life Cycle Map seeks to change the perspective from transactional fundraising to recurring fundraising, beginning with the first donation and extending to the very last―an endowment that keeps on giving even after death. donor cultivation and the donor lifecycle map A New Framework for Fundraising Introducing a conceptual and useful framework for thinking about donor cultivation, Donor Cultivation and the Donor Lifecycle Map reveals that donor cultivation is a deliberative process requiring careful consideration and purposeful inclusion in a development plan. Author Deborah Kaplan Polivy specifically addresses the topic of donor cultivation, which, when focused over the entire donor lifecycle, can become a logical and focused activity for obtaining increasingly large gifts. Defining the objectives of donor cultivation, Polivy presents the donor lifecycle map, illustrating how donor cultivation and the lifecycle map can help lead your nonprofit to more focused and strategic fundraising. With a companion website featuring step-by-step guidance and practical tools that correspond with the donor lifecycle material presented, Donor Cultivation and the Donor Lifecycle Map explores: What donor cultivation means - The donor lifecycle map and cultivation tools - Donor cultivation's relationship to the donor lifecycle map - Using the donor lifecycle map to increase diversity in a fundraising portfolio - Personal donor cultivation tools - Applying nonpersonal donor cultivation tools - The intersection of donor cultivation tools and the donor lifecycle map - Determining priorities among donors Read Donor Cultivation and the Donor Lifecycle Map for proven guidance on fundraising that doesn't depend on a "donor pyramid." Instead, discover how using a donor lifecycle map can lead to stellar results such as increased financial resources and a more stable bottom line for your nonprofit. donor cultivation and the donor lifecycle map A New Framework for Fundraising Introducing a conceptual and useful framework for thinking about donor cultivation, Donor Cultivation and the Donor Lifecycle Map reveals that donor cultivation is a deliberative process requiring careful consideration and purposeful inclusion in a development plan. Author Deborah Kaplan Polivy specifically addresses the topic of donor cultivation, which, when focused over the entire donor lifecycle, can become a logical and focused activity for obtaining increasingly large gifts. Defining the objectives of donor cultivation, Polivy presents the donor lifecycle map, illustrating how donor cultivation and the lifecycle map can help lead your nonprofit to more focused and strategic fundraising. With a companion website featuring step-by-step guidance and practical tools that correspond with the donor lifecycle material presented, Donor Cultivation and the Donor Lifecycle Map explores: What donor cultivation means - The donor lifecycle map and cultivation tools - Donor cultivation's relationship to the donor lifecycle map - Using the donor lifecycle map to increase diversity in a fundraising portfolio - Personal donor cultivation tools - Applying nonpersonal donor cultivation tools - The intersection of donor cultivation tools and the donor lifecycle map - Determining priorities among donors Read Donor Cultivation and the Donor Lifecycle Map for proven guidance on fundraising that doesn't depend on a "donor pyramid." Instead, discover how using a donor lifecycle map can lead to stellar results such as increased financial resources and a more stable bottom line for your nonprofit. Deborah Kaplan Polivy, PhD, Fundraising Consultant "Thank you for what I thought was the best donor cultivation presentation that I've ever heard. It was very clear that you had real-life examples from the wealth of exp