Strong, Flexible Hold – A styling and care product crafted to deliver an elegant, well-defined appearance. All-day control without stiffness, allowing easy restyling. No-shine formula for a natural, textured look. Boosts Volume & Texture – Lanolin wax provides control, while kaolin clay adds fullness. This product will help you style and achieve your desired look, it also washes out easily. Water-Based & Easy to Wash Out – Rinses clean with no greasy residue. Ideal for shorter styles and all textures How To Use - Apply Duke Cannon Pomade to clean, damp or dry hair. Rub a small amount between palms, work through hair from roots to tips, and style with fingers or a comb. It provides high hold, low shine, and all-day control. About Duke Cannon - Duke Cannon honors hard work, chivalry, and patriotism, celebrating builders, creators and those who serve. Committed to high-quality grooming made in the USA, we reflect values of community and respect for hardworking men. Elevate your hairstyling game with Duke Cannon's NEWS ANCHOR FIBER POMADE, designed for men who prioritize quality and functionality in their grooming routine. This Fiber Pomade is not just any styling product; it's a tool to help you achieve thicker, fuller hair with a strong hold and natural matte finish. Perfect for shorter hair lengths, this Fiber Pomade allows you to create a News Anchor-like look effortlessly. Enriched with Lanolin and Beeswax, it provides texture and superior hold throughout the day without weighing your hair down. The water-based formula ensures easy rinsing in the shower, leaving no residue behind. Barbershop pro-tip: For best results, start at the roots and work a small amount evenly throughout damp or towel-dried hair to achieve the desired thickness and texture. Experience a very clean and consistent woodsy fragrance with slight notes of fresh cedar and fir needle that transition into an earthy, sandalwood base, adding an extra layer of sophistication to your grooming routine. Each 4.6 oz jar of Duke Cannon's NEWS ANCHOR FIBER POMADE is a testament to quality and style, helping you achieve a camera-ready look without making a big deal about it.