The Easiest Way to Give Pets Medications: Maddie’s unique and extra tasty pill wrap paste easily molds around any size or type of pill, capsule, or powder. Use as much or as little Easy Pill as you want to create around 60 custom pouches or pockets per jar! Itchy Pet Approved for Dogs & Cats: As part of Maddie’s Itchy Pet Approved line of products, our treat wrap is crafted without common allergen ingredients. Great for both dogs and cats, save money and time with one solution for the whole pack. Ultra Tasty Yet Healthy & Low Calorie: Designed as a safer alternative to high calorie and fat foods like cheese or peanut butter. Rest assured Maddie wouldn’t let us put her name on a product that isn’t drool worthy. Crafted with Love in the USA: We are proud to be an independent, family owned and USA based company dedicated to improving the lives of pets nationwide. Helps Homeless Pets: We are passionate about helping homeless pets in need. We donate the value of a meal to nominated pet shelters and other rescue organizations for every order. Every time you choose to buy one of our products you are helping pets in need find loving homes, just like our Maddie did. Get to Know Easy Pill Ultra Maddie, our stubborn and strong willed Chief Executive Pupper here at Maddie's American Pet Products, is the inspiration behind our Easy Pill Ultra line of products. She was able to find her pills in any product we had previously tried. We couldn't stand the look of betrayal she would give us when finding a pill in her treats. Our frustrations grew greater when Maddie developed food based allergies and we could not find a solution appropriate for her needs. We have crafted this formula to avoid common pet allergens such as chicken. This hypoallergenic treat wrap meets the needs of most pets with sensitivities or pet food allergies. Our current line of Easy Pill Ultra Treats represent years of trial and development to fulfill our mission of offering our "pack" (customers) a better pill delivery treat. Maddie's Easy Pill Ultra Treat System offers the most effective pocket, wrap, or pouch option around for concealing your pet's pills or capsules. Safe for both dogs and cats. Easy Pill Ultra Dog and Cat Treat Wrap was thoughtfully designed with the best ingredients available, this soft and moldable pill wrapping paste is designed to fit any size or type of pet medication. Simply remove a portion of the wrap from the jar and mold it to disguise any pet pill as a tasty treat.