The Power of Clothing is the perfect reference when talking about how to dress according to your goals, professional needs, sentimental desires and, above all, your personal style. In this new, expanded edition, the expert gaze of Lucy Lara and Antonio González de Cosío now turns to the ways in which the fashion industry has changed in recent years, as well as the influence of social networks on our self-image. An already classic and essential book, practical and inspiring, for anyone who seek to reinvent or fine-tune their relationship with clothing and take advantage of its power to achieve success. Antonio González de Cosío studied Hispanic literature at UNAM. He began as a fashion writer for Novedades, a job that won him the OMNI Award for Best Fashion Chronicler in 1995. He has been a fashion correspondent and editor for various publications. He was chosen by GQ as one of the 10 best dressed men in 2007. He joined Mexico's Next Top Model as a judge in its third season. Lucy Lara studied communication at the Universidad Iberoamericana, as well as fashion and sideboard design at The Fashion Institute of Design and Merchandising in Los Angeles, California. She has been a columnist, editor, and director of various fashion publications. In 2007 she was considered by the Reforma newspaper as one of the 10 most influential people in Mexican fashion. She is currently the editor of Glamor Mexico and Latin America magazine.