Venderle a una generación a la que es imposible venderle algo La antigua forma de vender fue eliminada hace años. Así pues, ¿por qué las empresas siguen basándose en estrategias viejas? Jeremy Miner y Jerry Acuff saben, de primera mano, lo frustrantes que pueden ser las ventas, especialmente cuando las empresas requieren de métodos antiguos y obsoletos. Además, los compradores actuales, que poseen un exceso de información gracias a Internet, son escépticos y no están predispuestos a involucrarse con los vendedores como solían. Como resultado de ello, los métodos de ventas tradicionales no son eficaces para los consumidores actuales. Los que busquen un éxito importante en las ventas deben abrirse camino por el terreno con ideas, enfoques y técnicas nuevas. El nuevo modelo de ventas redefine la forma correcta de vender conociendo a los consumidores a un nivel humano. Basado en las experiencias empresariales de Jeremy Miner y Jerry Acuff, sus investigaciones personales y su en- foque innovador, El nuevo modelo de ventas implementa habilidades avanzadas alineadas con el comportamiento humano. Desde propietarios de negocios, profesionales del coaching y jefes de ventas hasta políticos, ejecutivos y líderes: cualquiera puede beneficiarse de las técnicas de Miner y Acuff, independientemente del sector. El nuevo modelo de ventas no es, simplemente, un libro de ventas más con un puñado de consejos que leer y olvidar. El enfoque de Jeremy Miner y Jerry Acuff redefinirá las ventas a través de la lente de la neurociencia y la persuasión. Su objetivo consiste en ayudar al cliente a pensar por sí mismo, haciendo hincapié en la resolución de problemas y la conexión personal. No actúes como un vendedor: empieza a pensar como un comprador. Named one of the top ten sales experts by Global Gurus for six consecutive years, Jerry Acuff is the CEO and founder of Delta Point, Inc., an Arizona-based-company that transforms under-performing sales teams into sales titans. He has consulted and spoken extensively on sales and marketing excellence issues for over 30 years. Acuff’s goal is to uplift others and give his clients the selling secrets he had to discover independently. His drive and self-directed studies taught him the keys to success, and he’s never stopped looking for new ideas to be even better. Now he’s fortunate to spend his time helping thousands of others find victory. “I can do it, anybody can do it,” Acuff says. Acuff is also the author of two bestselling business books, The Relationship Edge in Business and Stop Acting Like a Seller and Start Thinking Like a Buyer. His new book―The New Model of Selling, co-authored by Jeremy Miner―offers a revolutionarily persuasive approach to sales. Jerry splits residency between Lexington, Virginia and Cocoa Beach, Florida. Jeremy Miner pioneered 7th Level, an international sales training company that’s helped more than 393,000 salespeople in 37 countries achieve exceptional results. Like Acuff, Miner wasn’t born a sales star. What made the difference was developing and mastering persuasion skills that work with human behavior, not against it. As a broke and burned-out college student, Miner struggled to make a living with door-to-door sales. Weary of having doors slammed in his face, he came close to throwing in the sales towel. As a behavioral science and human psychology student at Utah Valley University, Miner specialized in the study of the brain, how humans make decisions, and the intricate dance of persuasion. Just as he was about to quit, he heard Tony Robbins say, "Most people fail for the simple reason they don't learn the right skills necessary to succeed.” There was the rub! Miner ditched traditional selling methods and took a massive leap outside his comfort zone to learn the most persuasive way to communicate and sell. He discovered neuro-emotional persuasion questions and the rest is history! During his 17 year sales career, Jeremy was recognized in the direct selling industry as the 45th highest earning producer out of more than 108 million salespeople, selling anything worldwide. His earnings as a commission-only salesperson were in the multiple 7-figures, EVERY year! Even now, Miner says, “I’m still learning¾it’s our mission and purpose to share these ‘right skills’ with the world, especially amid the challenges presented by an ever-changing sales landscape.”