Sustainable Tech Solutions for Enterprise Scalability The modern economy runs on technology; it is the backbone of all major businesses. From firing packets of information between customers and websites to tracking customer demographics and purchase history–every bit of information that occurs online is captured through data. As businesses scale and transactions grow, the volume of data (and the number of servers required to store it) creates an increasingly complex environment that makes managing and monitoring the overall health of your organization’s technology stack a dizzying task for even the most well-informed IT professional. Fortunately for today’s CDOs, CTOs, CIOs, and even CFOs, the founder and CEO of Fortified, a leading database managed service provider, Ben DeBow has written End of Abundance in Tech: How IT Leaders Can Find Efficiencies to Drive Business Value. DeBow’s patent-pending approach allows IT executives to: Develop a technology environment that’s more efficient - Increase server resource productivity - Provide better financial transparency into the technology costs - Optimize system scalability, performance, and stability - Potentially save millions that were previously tied up in inefficient technology practices To determine the health, efficiency, and capacity of their systems, leaders need solutions they can act on. Yet, many technology leaders lack real insights into the health of their technology environment at the organizational level. In a refreshing shakeup of the status quo, DeBow’s book equips IT executives with actionable solutions for managing and monitoring technology health so they can maximize the efficiency of the enterprise’s entire tech stack and deliver measurable value to the bottom line. With the tech health blueprint in End of Abundance in Tech: How IT Leaders Can Find Efficiencies to Drive Business Value, IT leaders can begin to take action to make their systems healthier and more mature. What’s more, these actions can be mapped to key performance indicators (KPIs), or objectives and key results (OKRs), at the top level of the enterprise. An unprecedented, detailed understanding of your technology spend and its alignment with project pricing is possible. Learn from DeBow’s experience improving systems for some of the largest insurance, hospitality, and software enterprises in the world, along with firsthand advice from CTOs, CIOs, and CFOs who are out there fighting for efficiency in their organizations every day. “For any senior executive, this book will become an outstanding and trusted reference for determining effective approaches to ensure value is captured from the increasing volumes of data that we all seem to be drowning in. Ben DeBow’s End of Abundance in Tech is a practical guide to ensuring value is realized from nearly any IT environment in a realistic and simplified way that exceeds any previous attempts.” Jason Child CFO of Arm Limited; Board member at Coupang; former CFO of Splunk, Opendoor, and Groupon “I found myself nodding in agreement with many of the scenarios presented in End of Abundance in Tech and was impressed with the practical and actionable advice offered. This book provides insightful and thought-provoking perspectives on enhancing efficiencies in technology. Ben DeBow effectively uses real-life examples and situations to illustrate his points, making it easier for the reader to relate.” Tushar Thakker VP Product Development, Quickbooks Payroll & Time “Ben DeBow’s book, End of Abundance in Tech , will benefit any IT, business, or data leader looking to develop a successful data and analytics strategy. Via solid research and numerous illustrations, DeBow draws an intriguing analogy between personal health and technology health and provides practical advice on how to find efficiencies to drive business value.” Douglas Laney Author of Infonomics and Data Juice; Innovation Fellow with West Monroe Partners; Guest lecturer on the valuation of information, MIT “Ben DeBow is at the leading edge of the next wave of business innovation. While many organizations are trying to mature their ability to capture and leverage data to gain new insights, End of Abundance in Tech gives leaders in any organization a framework to connect business value and technology investment. A must-read for business leaders seeking to improve the efficiency and effectiveness of their tech!” Jeremiah Hurley Senior Associate in Booz Allen Hamilton’s Chief Technology Office; Former Deputy CTO and Director of Innovation at JSOC, US Department of Defense “In thirty years of working in tech infrastructure and information security, I haven’t encountered a person who can identify and solve workload performance issues the way Ben DeBow does. In End of Abundance in Tech , he shows you that you can gain the insight you need to run highly optimal workloads and truly understand your costs. This book is a must-read for any technology executive