How the 1970s energy crisis facilitated a neoliberal shift in US political culture. In Energizing Neoliberalism , Caleb Wellum offers a provocative account of how the 1970s energy crisis helped to recreate postwar America. Rather than think of the crisis as the obvious outcome of the decade's "oil shocks," Wellum unpacks the cultural construction of a crisis of energy across different sectors of society, from presidents, policy experts, and environmentalists to filmmakers, economists, and oil futures traders. He shows how the dominant meanings ascribed to the 1970s energy crisis helped to energize neoliberal visions of renewed abundance and power through free market values and approaches to energy. Deeply researched in federal archives, expert discourse, and popular culture, Energizing Neoliberalism demonstrates the central role that energy crisis narratives played in America's neoliberal turn. Wellum traces the roots of the crisis to the consumption practices and cultural narratives spawned by the petrocultural politics of Cold War capitalism. In a series of illuminating case studies―including 1970s energy conservation debates, popular car films, and the creation of oil futures trading―Wellum chronicles the consolidation of a neoliberal capitalist order in the United States through an energy politics marked by anxious futurity, petro-populist sentiment, and financialized energy markets. He shows how experiences of energy shortages and fears of future energy crises unsettled American national identity and power yet also informed Reagan-era confidence in free markets and US global leadership. In taking a cultural approach to the 1970s energy crisis, Wellum offers a challenging meditation on the status of "crisis" in modern history, contemporary life, and critical thought and how we rely on crises to make sense of the world. Caleb Wellum offers a fascinating account of the 1970s' energy crisis and how a wildly diverse set of actors―environmentalists, ecological economists, neoliberal ideologues, and more―all came to the same conclusion: leave energy to the market. Energizing Neoliberalism offers indispensable scholarship on a critical decade in energy and political history. ―Matthew T. Huber, author of Climate Change as Class War: Building Socialism on a Warming Planet Erudite, entertaining, and surprising, Energizing Neoliberalism offers a razor-sharp history of the oil crisis and the role it played in accelerating a neoliberal politics that swapped out the old orthodoxies of resource scarcity and Keynesian planning for an untenable belief in unfettered oil futures, limitless resources, and the financialization of life. ―Bob Johnson, author of Carbon Nation: Fossil Fuels in the Making of American Culture and Mineral Rites: An Archaelogy of the Fossil Economy Caleb Wellum's Energizing Neoliberalism is an important historical warning that energy crisis narratives carry political risk. Through the 1970s' discourse of oil crisis, neoliberals co-opted environmental anxieties. This book is indispensable for understanding the centrality of fossil fuel popular culture to the shift toward neoliberalism and the New Right. ―Cara New Daggett, Virginia Tech, author of The Birth of Energy: Fossil Fuels, Thermodynamics and the Politics of Work Anyone interested in the current energy transition will want to read this compelling account of the last major crisis in our relation to fossil fuels. Wellum shows us how to think about a crisis of production and, equally, about the production of a crisis, illuminating the place of energy in our culture and politics. ―Timothy Mitchell, author of Carbon Democracy: Political Power in the Age of Oil Energizing Neoliberalism shows how tightly American culture and politics were intertwined with fossil fuel abundance and how anxieties about the nation's energy future helped generate market-oriented politics and culture. Wellum challenges readers to wrestle with how US 'petroculture' might be reimagined in the future. ―Paul Sabin, author of Public Citizens: The Attack on Big Government and the Remaking of American Liberalism ...[ Energizing Neoliberalism ] provides an excellent and welcomed counterweight to a historiography long dominated by economic and geopolitical perspectives. ― Technology and Culture How the 1970s energy crisis facilitated a neoliberal shift in US political culture. Caleb Wellum (HAMILTON, ON) is an assistant professor of US history at the University of Toronto, Mississauga.