It’s curious why 80–90% of strategic organizational and comprehensive community plans fail. It’s more puzzling that people would keep doing them hoping for new results. Until people in organizations and communities discover the distinction between realistic and unrealistic planning, they misdiagnose why planning can take them nowhere and repeat failed models. 38-time author and planning expert, Jack Ricchiuto, outlines the critical distinction between realistic and unrealistic planning and details the Pathway Conversations™ framework for making any kind of organizational and community planning realistic. The framework produces immediate results and engages the imaginations and passions of people who co-create their best possible future. The promise of the framework is that people who use it discover how personally and collectively transformative it is. It seems so simple that it shouldn’t work, but it does. If it sounds like magic, that’s because it is.