A definitive guide to growing your small business through "Engagement Marketing" As a small business owner, you've always relied on word-of-mouth referrals to grow your business. Thanks to social media―and its nimble partner, mobile technology―it's now easier than ever to turn customers and clients into engaged fans who spread the word about your business across a variety of online platforms. And that's what Engagement Marketing is all about. Written for anyone who owns or manages a small business or non-profit, this book is filled with practical, hands-on advice based on the author's experience of working with thousands of small businesses for over a decade. You'll learn how to attract new prospects―as well as how to increase repeat sales―using your existing customers and social networks. Learn how to create customer experiences that increase positive customer reviews and endorsements - Get practical advice on how to entice people to join your social networks and run engagement campaigns that increase visibility―and endorsements―for your business - Understand why engagement is so important―and how you can use it to turn passionate fans in your social networks into tomorrow's new business - Author Gail Goodman is CEO of Constant Contact, America's leading email and social media marketing company for small businesses Engagement Marketing will help you make a bigger name for your company, build your network, and reach your goals. "If you're still scratching your head about how social media canhelp your small business, you've picked up the right book.Engagement Marketing shows you how to connect with existingcustomers and create new ones. The expert at small businessmarketing, Gail Goodman shaves the process down to three easy steps.A must for any growing small business." -- W. Kenneth Yancey, Jr., CEO, SCORE If you've shied away from social media because you just cannotsee how it benefits your small business, association, or nonprofit, Engagement Marketing will change your perspective. That's becauseGail F. Goodman, CEO of Constant Contact, "gets it." She knowsyou're pressed for time, on a budget, and just a little bitskeptical of the whole "social media thing." You already know that word-of-mouth referrals are the lifebloodof your small business and that they ultimately lead to morebusiness. Engagement Marketing builds on this tried-and-truemarketing basic, only now Goodman shows you how to do it withreferrals that have become publicly visible thanks to socialmedia. Whether you run a hotel, an accounting firm, or a museum, you'llfind lots of creative, cost-effective ways for reaching out to yourcustomers, members, or donors and encouraging them to spread thegood word about you online, where it's visible to their friends, families, colleagues--and the world. Engagement Marketing How Small Business Wins in a Socially Connected Worl "If you're still scratching your head about how social media can help your small business, you've picked up the right book. Engagement Marketing shows you how to connect with existing customers and create new ones. The expert at small business marketing, Gail Goodman shaves the process down to three easy steps. A must for any growing small business." W. Kenneth Yancey, Jr., CEO, SCORE If you've shied away from social media because you just cannot see how it benefits your small business, association, or nonprofit, Engagement Marketing will change your perspective. That's because Gail F. Goodman, CEO of Constant Contact, "gets it." She knows you're pressed for time, on a budget, and just a little bit skeptical of the whole "social media thing." You already know that word-of-mouth referrals are the lifeblood of your small business and that they ultimately lead to more business. Engagement Marketing builds on this tried-and-true marketing basic, only now Goodman shows you how to do it with referrals that have become publicly visible thanks to social media. Whether you run a hotel, an accounting firm, or a museum, you'll find lots of creative, cost-effective ways for reaching out to your customers, members, or donors and encouraging them to spread the good word about you online, where it's visible to their friends, families, colleagues and the world. About Gail F. Goodman Gail is the CEO of Constant Contact, a leading provider of e-mail marketing, social media marketing, event marketing, local deals, and online survey tools for more than half a million small organizations. A small business expert and visionary, Gail has revolutionized the way small businesses and organizations can effectively and affordably build relationships with their customers, clients, and members. Through her work, she has learned a variety of lessons on how small businesses succeed in reaching and keeping customers—all of which she brings to bear in Engagement Marketing . In 2011, Gail was named one of Boston's top 30 innovators by The Boston Globe . She is a member of the Board of Trustees of t