This versatile seasoning makes delicious prime rib or beef roast. Love To Cook - Cook To Love Though the name's Prime Rib Rub, English Prime Rib Rub, the traditional British flavors this blend brings so perfectly together make it wonderful for so much more than beef. Beside steaks and burgers EPRR really brings out the best in most every vegetable, and for decades in our hometown has been known to be the secret agent of flavor in many a Bloody Mary, both shaken and stirred. Hand-mixed from: salt, celery seed, sugar, black pepper, onion, garlic and arrowroot.