Entrepreneurs Are Made Not Born/Secrets from 200 Successful Entrepreneurs

$21.69
by Lloyd E. Shefsky

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Describes how to overcome obstacles to starting a business and offers case studies of successful entrepreneurs Shefsky, a lawyer specializing in entrepreneurship, uses inspirational vignettes to illustrate how people can take an idea or skill and parlay it into their own business. The emphasis here is on the psychological aspects of going into business (developing self-confidence, overcoming fear of failure, etc.) and short on the how-to aspects of running a business. There is little in the way of guidance on raising money or writing a business plan, for example. Shefsky provides the stories of numerous entrepreneurs (both famous and otherwise) and shows how they overcame barriers (such as initial failure) to follow their dreams and prosper. There is a tendency to view all business failure as a precursor to later prosperity (which may not always be true), but many readers are sure to be motivated by the book's message of success. For public libraries. M. Uri Toch, P.L. of Cincinnati & Hamilton Cty. Copyright 1994 Reed Business Information, Inc. Imagine lawyer Shefsky as your very own cheerleader, egging you on to open a business. Don't, however, expect much in the way of practicalities from him because what he provides are chapters of wisdom and encouragement based on interviews with more than 200 entrepreneurs, from Rich Melman of Chicago's Lettuce Entertain You restaurants to the examples of Federal Express and Mrs. Fields. He literally attacks all the traditional excuses for not starting a business, advises on such psychological barriers as dealing with past failures and breaking rules, and shares sleep and diet formulas and ideas for choosing partners and business formats. Is work more fun than fun? Will you do whatever it takes? Then, for starters, peruse this zealot's easy-reading guide to controlling your destiny. Barbara Jacobs

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