A landmark first book from the celebrated British designer, Erdem Moralioglu, published to coincide with his 20th year in fashion. ERDEM is a poetic and personal immersion into the world of Erdem Moralioglu and the globally renowned fashion house he has built over two decades. The monograph delves into the designer’s vision and process, underpinned by his vivid imagination and narrative flair. The book captures Erdem’s inspirations and obsessions, the muses and collaborators that forge his compelling approach to fashion and design. Echoing Erdem’s own layering of historical references and cultural touchstones, the book interweaves primary source material, artworks and photography from seminal 20th and 21st century names including Alasdair McLellan, Campbell Addy, Craig McDean, Ethan James Green, Inez & Vinoodh, Juergen Teller, Steven Klein and Tyler Mitchell. A striking portrait series by Paul Kooiker of Guinevere van Seenus embodies the multiple, mercurial characters of Erdem’s female muses, introducing archival looks from two decades of collections. Short stories, scripts, recipes, interviews and contributions from close friends, ardent admirers and long-time collaborators of the house, ground each chapter with context and insight. Erdem’s own photography reveals more candid moments in his studio and backstage at his shows. This monograph establishes Erdem’s position, not just as one of the most celebrated contemporary independent fashion designers, but as a virtuoso of the 21st century. Authored by Erdem Moralioglu; foreword by Anna Wintour; contributions by Andrew Bolton, Charlie Porter, Christian Lacroix, Glenn Close, Hanya Yanagihara, IB Kamara, Maria Balshaw, Nicholas Cullinan, Olivier Gabet, Polly Stenham, Ruthie Rogers, Sarah Mower, and Tim Blanks. "And yet...does one really need fashion week when they have @rizzolibooks." — Carla Rockmore "Moralioglu’s first book, “Erdem,” published with Rizzoli, is a medley of the label’s archival images from the past two decades, spliced with essays from friends and collaborators like Nicholas Cullinan, the director of the British Museum, and Andrew Bolton, a prominent fashion curator at the Metropolitan Museum of Art. There are snapshots of Moralioglu’s parents and twin sister alongside his early sketches, and portraits of the muses who have inspired him (including the dancer Adele Astaire, sister of Fred Astaire, who left Broadway to marry a lord and live in an Irish castle, and Fanny and Stella, a pair of Victorian-era drag performers). The book also contains surprising tributes, like a recipe for strawberry sorbet by Ruth Rogers, a founder of London’s River Café, who likens the dessert to a pink Erdem dress from 2017, and a gossipy scene from a play by Polly Stenham. “The book moves through fragments,” says Moralioglu in his introduction, “moments, voices and images that together build a larger picture. It is my story, yes, but also the story of everyone who has helped shape this journey with me..." — New York Times "With a foreword by Anna Wintour and contributions from leading voices across art, literature, and style, the monograph offers a poetic look into Erdem Moralioglu's inspirations, process, and the creative world he has built over two decades." — L'Officiel USA "Almost two years in the making, Erdem knew exactly what he did not intend: a standard issue fashion coffee table book, heavy on images but light on text. "I want the reader to understand me not only as a fashion designer but as a person," he says. Erdem is a richly layered reflection on two decades of creativity, shaped by a chorus of friends and collaborators including Christian Lacroix, Glenn Close, and W's own editor in chief, Sara Moonves. "That's more interesting than a single authorial voice," he explains. Contributions range from a scene from The Attitudes, Polly Stenham's play staged in lieu of the spring 2021 runway show, to Hanya Yanagihara's short story "The Green Dress," inspired by a spring 2025 fringed flapper dress, and Ruthie Rogers's recipe for strawberry sorbet to match a spring 2018 confection. The book is equally a feast for the eyes, offering a carefully curated selection of fashion imagery that enriches its intimate scope. Highlights include "About Time, About Her," a retrospective photo essay by Paul Kooiker featuring cover model Guinevere Van Seenus-who walked in Erdem's very first show and has since been a constant presence on the runway and in campaigns-embodying twenty muses from the archive, including Maria Callas, George Sand, and Queen Elizabeth II. Louvre curator Olivier Gabet contributes "Objects of My Affection," a collection of still lifes exploring clothing as objects of desire. And in "Erdem's Lens," the designer takes a turn behind the camera, presenting a unique portfolio ranging from architectural studies at Sir John Soane's Museum to portraits of Alek Wek, Claire Foy, and Keira Knightley." — W Magazine "I didn't want the book to feel