HEAL AND SOOTHE: Now EWG Verified, our organic zinc oxide-based diaper rash cream creates a barrier between wetness and your baby’s bottom, giving irritated skin the chance to heal while soothing and relieving discomfort from diaper rash. CLOTH DIAPER SAFE: An effective diaper rash remedy specially formulated to wash easily and effectively out of your reusable cloth diapers (Esembly Inners and Outers sold separately) BEST USE: At the first sign of redness or rash, apply liberally to clean, dry skin after every diaper change until irritation subsides. Continue use for 12-24 hours after the rash has healed. For maximum benefit, be sure to work the balm into the skin as you would a lotion. Rash Relief Cream is only needed to treat diaper rash—check out Esembly Everyday Balm (sold separately) for day-to-day skin protection. ONLY THE GOOD STUFF: Our rash lotion is free of fragrance, dye, petroleum, parabens, and all the other nasty junk. Only the best organic ingredients against your baby’s skin! ORGANIC INGREDIENTS: Active ingredient: 14% Non-nano zinc oxide Other ingredients: Organic sunflower oil, beeswax, organic castor seed oil, organic shea nut oil, organic unrefined coconut oil, organic olive oil, vitamin E