Everything Counts! is an execution strategy for inspiring excellence and driving exceptional results. Too many people and organizations are mired in a mediocrity of their own making. They focus their attention and efforts on getting the big things right, but they ignore the little things that often make a big difference. As a result, reputations are damaged, brands diluted, and loyalty is lost by blatant disregard for the small stuff which negatively impacts the customer experience. For years, we've been taught not to sweat the small stuff, but in the real world of business, Everything Counts. Everything Counts is a call to greater awareness and with awareness comes a responsibility to raise the performance bar. It offers a powerful operating philosophy that will steer your organization to reach higher levels of growth, productivity, and performance. From the smallest customer contact to the most minute details of product quality, the little things add up to a pretty big deal. Serving as the definitive guide on organizational and personal mastery, this book gives you a foundation for unparalleled customer service, superior quality, and consistent performance. A proven system for organizing, aligning, and improving all your efforts in sales, service, and performance improvement - Shows how concentrating on the small things leads to growth, productivity, personal success, and business greatness - Helps you motivate your people and teams to achieve better results on both the personal and organizational level Everything Counts reminds us that seemingly small things can make tremendous differences. The purpose of this book is to help you internally define and take ownership of the most fundamental principle behind achieving results beyond you expectations-a single idea with an actionable focus- Everything Counts ! "Two words, one powerful philosophy. Everything Counts! is a must- read if there ever was one!"―Ivan R. Misner, PhD, founder and Chairman, BNI (Business Network International) "Gary Ryan Blair is a man on a mission to inspire, promote, and celebrate excellence. You simply must read this book!"―Les Brown, New York Times bestselling author of Live Your Dreams "A must-read for anyone who values quality and customer service....Everything Counts! is a road map to excellence for professionals, entrepreneurs, entertainers, and everyday folks."―Charmaine Russo, Manager, IBM Corporation "Paying attention to the small stuff makes a huge difference. Everything Counts! provides a simple, transparent, and powerful execution strategy that works. I highly recommend it!"―Harry Paul, coauthor of Fish!: A Remarkable Way to Boost Morale and Improve Results "Every once in a while, a book comes along that delivers a transformational message appropriate for the boardroom, classroom, locker room, and living room. Everything Counts! is that kind of book. It is a treasure that can and should be enjoyed by all."―Andy Andrews, New York Times bestselling author of The Traveler's Gift and The Noticer "Everything Counts! is a great find and must-read. It superbly achieves the goal of providing a road map to excellence, both for individuals and organizations. But the true genius of the book is its universal relevance, as it combines a highly effective commonsense approach with frank guidance to enhance results in all areas of life."―Bill Bartmann, Billionaire Business Coach "A book becomes a 'classic' when it is the definitive reference source on a subject matter. Everything Counts is destined to become a 'classic' while serving as the guiding philosophy for anyone committed to excellence." ―Brian Tracy, Best Selling Author, How the Best Leaders Lead "What do Olympic Gold Medalists, Academy Award Winners, and Noble Laureates all have in common? Answer: They all have a passionate obsession with excellence, and they all make everything count. Buy this book... it show you how to become one of the great ones!" ―Dr Lyle Koca, Koca Chiropractic Clinic "In writing Everything Counts! Gary Ryan Blair has given us a much needed blueprint for defining excellence while reminding us that small is indeed beautiful. This book brilliantly demonstrates how very small differences when consistently practiced produce quality results." ―Bobbi DePorter, President, Quantum Learning Network "Everyone once in a while a book comes along that delivers a transformational message appropriate for the Boardroom, Classroom, Locker Room and Living Room. Everything Counts is that kind of book. It is a treasure that can and should be enjoyed by all." ―Andy Andrews, New York Times Best-Selling Author of The Traveler's Gift & The Noticer "Everything Counts is a manifesto for unleashing exponential performance improvement in organizations worldwide. This powerful philosophy has transformed the success of my law practice and lent itself to the re-defining of the way I look at the practice of law. ―Tom Anelli, Managing Partner, Anelli Law "Two words, one power