The unique approach in 'Everything I Know about Marketing I Learned while Juggling' is that the author, Dennis Masella, teaches foundational marketing skills through the art of juggling. Combining his expertise in juggling with marketing principles, he provides a new and entertaining perspective on marketing strategies. Learn the basics of successful marketing while learning the art of juggling, metaphorically and literally. Drawing from wide professional, entrepreneurial, and buskering experience, lessons are reinforced through storytelling and anecdotes from the authors past. What readers are saying: Dennis Masella is a master of the arts of juggling and marketing. In this delightful book he shares helpful secrets for engaging, entertaining and influencing any kind of audience. Highly recommended! Michael J. Gelb, author of How to Think Like Leonardo da Vinci Dennis Masella does a great job of presenting extremely valuable marketing information for business owners in a very entertaining way. I liked the book and recommend it to any business owner that is trying to juggle their marketing efforts. It breaks things down in steps that are very easy to understand and implement. Karen A. Girard, President/CEO Girard Advertising & Multi Media Production LLC Everything I Know About Marketing I Learned While Juggling effectively teaches marketing through stories of a wonderful life. With depth and insight, Dennis Masella's book is also a memoir of a young performer learning foundational marketing skills through juggling. More than keeping several objects in the air at once, his stories demonstrate how juggling develops focus and pattern recognition, and inspires creativity. Applying his experience in marketing, Masella shows how performing as a juggler taught him to positively exploit the inevitable surprises and dropped balls to his advantage while pleasing his audience with gentle intelligence, warmth, and humor. Elliot Gaines, Ph.D. Professor of Communication, Emeritus, Wright State University Semiotic Society of America Past President International Communicology Institute Fellow Dennis and I worked together in retail computer marketing for years. His grasp of marketing principles is comprehensive, his knowledge of products and target audiences always thorough, his timing for marketing campaigns precise, his creativity always a step ahead. As important as anything, he is an amiable, well-spoken fellow, fun to be around, whose intelligence upon acquaintance is readily apparent. He may not know this but I was listening carefully to everything he said, and I still don’t know nearly as much about marketing as he does. However long you may have been in the marketing business, you’ll learn things from his unique approach, and have pleasure in the learning. Evan Sinclair Former Marketing Director for IBM, Software Division, and Retail Computer Sales for Whole Earth Access With over twenty years of marketing experience (and no juggling ) I couldn’t imagine how the two were related. That is, until I hit the first chapter of Dennis’ book. Like a light bulb turning on, I suddenly saw how closely marketing and juggling are related. From having all your balls in the air at once to knowing and performing for your audience, the similarities that Dennis brings to light in this book are fascinating. To add to the entertainment value, the book is peppered with anecdotal tidbits from Dennis’ own experience performing as a juggler and tips to learn on your own. This book truly breaks the mold of traditional marketing books, adding a unique and fun spin to entertain the reader. Stephanie Baldwin, Owner and Founder, Creative E-Concepts Professor, Southern New Hampshire University Graduate Level Marketing Strategies