WHAT IT IS: This Natural, Organic Shampoo Has Been Formulated With Natural Cleansers From Sugar + Coconut To Gently Cleanse Scalp + Hair Without Stripping Natural Oils. HOW IT WORKS: The Incredible Baobab Proteins Have Been Shown To Boost Shine, Strengthen, Protect, Reduce Frizz + Tangles, As Well As Boosting Softness + Smoothness. POMEGRANATE EXTRACT: High In Ellagic Acid To Regulate Cell Turnover + Strengthen The Cell Membrane. Helps Limit Hair Water Loss, Rehydrates + Protects Hair. ALOE VERA: Soothing + Healing, With Moisturizing Benefits For Both Hair + Scalp. CLEAN QUALITY: Natural, Vegan, Cruelty-Free, Organic, + Handmade In Small Batches. This natural, organic shampoo has been formulated with natural cleansers from sugar and coconut to gently cleanse scalp and hair without stripping natural oils. The incredible Baobab proteins have been shown to boost shine, strengthen, protect, reduce frizz and tangles as well as boosting softness and smoothness. Organic pomegranate extract rehydrates and protects hair. Also contains soothing organic aloe.