**IMPORTANT**  This award-winning innovation book has been revised, rewritten and combined into a 2-sided innovation handbook called: CREATE THE FUTURE, launching March 2020.   EXPLOITING CHAOS is Jeremy Gutsche's award-winning, bestselling, magazine-style book about 150 ways to spark innovation during times of change. It has been translated into 7 languages, downloaded 400,000 times, tweeted 100,000 times, viewed as a 30 minute keynote 1,100,000 times, and delivered as an innovation keynote to 250 audiences totaling 150,000 people. Key lessons include: 1) STRATEGY - Turn chaos into opportunity 2) CULTURE - Create a culture of innovation 3) TRENDS - Filter through all the noise 4) INNOVATION - Increase your odds 5) MARKETING - Infectiously market your ideas  The book is a business survival guide to profiting in the face of today's economic challenges identifies leading companies that were formed as a result of recession period opportunities, in a guide that covers such topics as innovation, future trends, and internet marketing. Testimonials "Without a doubt, this is one of the best books on sparking ideas that I have ever read. I read it from cover to cover but believe that even a good skim will have you reaching for a blank piece of paper and pen or a fresh Word document." - Jack Covert, Founder of 800 CEO Read, author of The 100 Best Business Books of All Time "A rousing battle cry for the kind of creative, risky thinking that is most needed in times of change and disorder. Whether you're a CEO trying to stay ahead of the curve, a daydreaming teenager, or a wannabe trailblazer, this bold guide is the shake-up you need to check your assumptions, get inspired, and turn business as-usual totally upside down." - Daniel Pink, bestselling author of A Whole New Mind "A love potion for relentlessly creative souls looking to break boundaries, ignite customer passion, and start a revolution." - Kevin Roberts, Worldwide CEO of Saatchi and Saatchi, Bestselling Author of Lovemarks "Jeremy is a walking, talking, breathing trend, a living example of what happens when you take your own advice. With his ideas, you might catch an ideavirus." - Seth Godin, bestselling author of This Is Marketing Awards for 'The Innovation Handbook'** Axiom International Book Award - Gold Medal - Success / Motivation **** Inc Best Books for Business Owners **** CEO Read "Select Book" ** Jeremy Gutsche, MBA, CFA, is an innovation expert, host of Trend Hunter TV, one of North America's most requested keynote speakers, and the founder of TrendHunter.com, the world's largest network for trend spotting and innovation, boasting an audience of roughly 10 million monthly views. Routinely sourced by the media, Jeremy's broad appeal ranges from The Economist and The Financial Times to Entertainment Tonight and FOX News . He has been described as "a new breed of trend spotter" by The Guardian , "an eagle eye" by Global TV , an "Oracle" by The Globe and Mail and "on the forefront of cool" by MTV . Part 1 First, afew pagesofhistory * *Did you know that IBM, GE, Wal-Mart, Dell, and Southwest Airlineswere referenced in 1,304 of the most recent 2,000 Harvard BusinessReview articles? 2 Holy crap! That’s excessive. In his book The BreakthroughCompany, Keith McFarland asked, “Does it stand to reason, however, thatjust 5 firms account for 50% of the business knowledge created over thepast 80 years?” Accordingly, Exploiting Chaos departs from normality tobring you examples applicable to both big businesses and new ventures. Crisis creates opportunity Prior to the Great Depression, the only cereal brand thatmattered was Post. After your great-grandfather silenced the piercing bellsof his wind-up alarm clock, he savored the delicious taste of Post Grape-Nuts. Launched in 1897, the cereal dominated the marketplace leading upto the 1930s. As the Great Depression tightened its angry claws on America, Post founditself hungry for cash. The prominent cereal maker assumed they “owned”the market. How could anyone stop lusting for Grape-Nuts? Accordingly, advertisingbudgets were cut to weather the storm. As the managers of Post reclined in their rawhide chairs, bracing for a sloweconomy, a hungry tiger lurked in the shadows. That tiger was the KelloggCompany. Their mascot, Tony the Tiger, had not yet appeared, but his insatiablespirit was already born. While Post retreated, Kellogg doubled their ad spend.3 In 1933 their campaignsintroduced slogans like “Snap! Crackle! Pop!”4 and “You’ll feel better”5: motivational mantras during a gloomy era. The investment paid off.Americans loved the message and sales began to grow. Kellogg’s becamethe go-to pick for breakfast cereal and your great-grandfather abandonedhis beloved Post Grape-Nuts. The upbeat impact of crisis is that competitors become mediocre,and the ambitious find ways to grow. Sadly, the grape nuts didn’t help these men prevent the Great Depression. You can thrive in times of loss I