Learn the personal branding skills that help leaders build authority, influence, and credibility in their business and life. Do you want to learn how good leaders become great communicators, remarkable speakers, and impactful relationship builders? Front & Center Leadership looks at leadership from a personal branding perspective and gives you the roadmap to step up and stand out. No one is going to do it for you, but with the right plan, you can take ownership of your personal development, growth opportunities, and career advancement. Brandon is a former Coca-Cola and Apple advertising executive with over twenty years of experience at Madison Avenue advertising agencies advising top FORTUNE 100 companies on brand strategy. In 2018, he launched the Brands On Brands podcast, which is consistently ranked as a top five branding podcast on Apple Podcasts. This book leads you step-by-step through the personal branding process. In this book you will learn: How to overcome the Middle of the Pack Mentality - The nine steps of The Personal Branding Framework with activity guides for each step - How to leverage Creating Content to build your authority - The secrets to Building Community and influence through networking, partnering, and public speaking - How to start Making an Impac t that creates value for the people around you - The actions that matter to Escape the Sea of Sameness - How to get past what's stopping you - The Paradox of Routine This book also shares The Four Laws of Front & Center Leadership which show you what work to prioritize, how to take action every day, and how to keep moving forward. "Brandon leverages his years of experience in Front & Center Leadership , a guide packed with actionable steps to build your personal brand and become a modern leader who gets noticed. A great read for anyone looking to advance in their career." Rah Mahtani , Head of Marketing - North America, Alibaba "If you've been hanging back and hesitating to start the journey of building your personal brand because you don't know where to start, start with Brandon Birkmeyer's book, Front & Center Leadership . Brandon acts as your guide, helping you with everything from initial shifts in your mindset to following a specific framework of actions to establish visibility, build authority, and make an impact on your community. A must-read for anyone looking to step into thought leadership." Philip VanDusen , Former VP Head of Design at Pepsico "Brandon provides practical wisdom on leveraging the power of your perspective to impact the people around you. This book gives leaders the tools they need to get discovered by their peers and recognized as a thought leader in their industry." Grant Baldwin , Bestselling author of The Successful Speaker " Front & Center Leadership is an essential read for leaders looking to elevate their personal brand. With his extensive experience at Coca-Cola and Apple, Brandon offers a practical, step-by-step framework filled with actionable activities and real-world success stories. This book is a valuable resource for anyone aiming to stand out and lead with confidence." Neal Schaffer , Bestselling author of The Age of Influence and Digital Threads " Front & Center Leadership by Brandon Birkmeyer makes a strong case for building your personal brand. This book provides a clear recipe for taking charge of your unique value and creating a compelling platform. Filled with activities, interviews, and insights, Brandon has crafted a veritable roadmap to guide you on your journey. Use it to stand out in a sea of sameness and elevate your leadership skills to new heights." Stan Phelps , Certified Speaking Professional, and bestselling author of 15 business books including Purple Goldfish 2.0 . Brandon is a former Coca-Cola and Apple advertising executive with over 20 years of experience in marketing at Madison Avenue advertising agencies advising top FORTUNE 100 companies on brand strategy. He is now a sought-after consultant, coach, author, speaker, and facilitator. Brandon also produces and hosts a top 5 branding podcast and YouTube channel called Brands On Brands.