92% said their hair felt more hydrated. Based on 20 participants using the Hydrating Shampoo for 2 weeks. 89% said their hair felt softer. Based on 20 participants using the Hydrating Shampoo for 2 weeks. Made with smoothing Coconut Oil to add shine, smooth and nourish hair. A scent that takes you to paradise in India. Banana and coconut are blended with Indian jasmine sambac, comforting rice milk and vanilla for a warm, fruity and floral fragrance. The Fable Promise: All our products are silicone-free, color-safe, vegan and cruelty-free. An ultra-rich, hydrating and sulfate-free shampoo made with smoothing Coconut Oil and nourishing Aloe Vera to deeply moisturize and cleanse the hair, leaving strands feeling soft and shiny.