Watch for our new edition to be published on February 2025! Unicorns—companies that reach a valuation of more than one billion—are rare. Uri Levine has built two - Waze and Moovit. In his book, Fall in Love with the Problem, Not the Solution, he shows you just how he did it.   Levine offers an inside look at the creation and sale of Waze and his second unicorn, Moovit, revealing the formula that drove those companies to compete with industry veterans and giants alike.   In the new edition of his book, to be published in February 2025 Levine dedicates a new chapter to CRISIS MANAGEMENT - SURVIVAL MODE for those coping with a major crisis, which we'll all experience at least once throughout our startup journey.   In the chapter, he shares his attitude to crisis management: "It doesn't matter what kind of crisis it is. The fact that the market is unfavorable for everyone, not just your company, doesn't matter.   "The fact that other people also suffer from the same problems is of no importance. It is your responsibility to solve your problems, whether it is harder due to external reasons or not. Should this prevent you from building one? No. This is why I believe resilience has become an essential skill in today's startup world."   These are the main topics of the book:   Firing and hiring - Disrupting "broken" markets - Raising Money - Understanding your users - Reaching product-market fit - Making scale-up decisions - Going global - Crisis Management - Survival Mode - Deciding when to sell   Fall in Love with the Problem, Not the Solution offers mentorship in a book from one of the world's most successful entrepreneurs and empowers you to build a successful business by identifying your consumers' biggest problems and disrupting the inefficient markets that currently serve them. "SPOILER ALERT: this book will change your life and become your "bible" if you are an entrepreneur." — Steve Wozniak, Cofounder of Apple "Waze founder Uri Levine has one of the rarest of all entrepreneurial traits: he has the skills and persistence to have launched multiple successful companies, paired with the self-awareness to know how he did it. In Fall in Love with the Problem, Not the Solution, he shares these hard-won truths with the rest of us. If you are curious about how Waze (or any of Uri's other companies) came to be, or are just looking for the actionable advice you can use to turn any idea into a reality, this deserves a place on your bookshelf. In fact, it should be required reading for every aspiring entrepreneur." — Marc Randolph, Cofounder, Netflix "Uri's book is a window into the entrepreneurial mind that through passion, perseverance, and accountability can change the world. This book reminds us of the importance of always connecting with the end consumer, and provides the road map of tangible tips to build businesses. Reading this book feels as if you're a mentee sitting with Uri to understand the next step in your start-up adventure—practical considerations combined with memorable mantras that drive entrepreneurs to ask the right questions and optimize chances of success throughout their journey." —Jenifer Fleiss, Cofounder, Rent a Runway "Uri Levine provides unique insights on what builds enduring entrepreneurial success. The entrepreneurial path is a journey through a labyrinth of challenges that requires a passion for problem-solving that delivers timely solutions—a must-read for every start-up that yearns to be a unicorn and beyond." —Kiran Mazumdar-Shaw, Chairperson & Founder, Biocon "Uri Levine was at the forefront of achieving a signature milestone in the history of Israel as a Start-up Nation. Waze was the first Israeli consumer app to blast through the entrepreneurial equivalent of the 4-minute mile barrier: a billion-dollar exit. Since then, Israel has produced dozens of 'unicorns,' but it was Waze that paved the way. And Uri just kept going, the quintessential serial entrepreneur. When he gives you advice, it's time to sit back, listen, and learn." —Saul Singer, coauthor, Start-Up Nation: The Story of Israel's Economic Miracle "Uri's episode of my podcast is one of the most popular of all-time, and if you read this book you'll quickly see why. It's the most tactical, real, and entertaining guide to building a startup you'll find. It walks you step-by-step through each step of the journey—from ideation to finding product-market-fit to hiring, and all the way to how to exit your company." —Lenny Rachitsky, Host of Lenny's Podcast RIDE THE FUNDRAISING ROLLER COASTER If building a start-up is like a roller-coaster ride, then fund-raising is like a roller coaster in the dark—you don't even know what's coming!   The "all partners" meeting with Vertex Ventures was scheduled for a Thursday morning in late November 2007. It was one of many meetings Waze would have with investors, and it was the third we'd had with Vertex, a clear indication of interest on their side.   We were