Stop standing still. Start standing out.Whether in school, factories, or corporate offices, people are in a mad rush to the middle, going about their business and fitting in. The problem is, while you may feel as if you’re doing your own thing, you’re not—you’re doing what’s expected of you. To stand out, take whatever you think is normal, and do the exact opposite.In Find Your Yellow Tux, Jesse Cole, in-demand speaker and baseball ringleader, shares how you can achieve amazing things by doing the unexpected. Using examples from his life and the lives of his heroes—P. T. Barnum, Walt Disney, and MLB owner Bill Veeck—Cole shows how to reinvigorate your goals, reignite your passions, and excel in business and beyond.The time to break the mold is now—with Find Your Yellow Tux, you'll discover how to find joy and success in everything you do. "Jesse Cole is a one-in-a-million guy. He is a wildly successful entrepreneur. He slaps innovation in the face with more innovation. Jesse's extraordinary energy and knowledge is coupled with true humility, humor, and entertainment. Find Your Yellow Tux is highly entertaining and a must-read for every entrepreneur. Read it today. You will only regret it if you don't!" - Mike Michalowicz, author of Profit First "Jesse is a fearless, bold, and wildly innovative entrepreneur, and his story teaches valuable lessons for anyone wanting to succeed in business and in life. Find Your Yellow Tux is truly a textbook on success. I highly recommend it!" - Joe Calloway, author of Be The Best At What Matters Most "You should not only read this book, but you should also live by this great life source by Jesse Cole. This book is a roadmap to happiness and success, and it will change your routines from 'not productive' to 'amazing.' If you want to achieve things you might never have thought possible, it's time you put on your yellow tux!" - Tim Connor, global speaker and best-selling author "From the minute I picked up Find Your Yellow Tux , I knew it was something special. Jesse is a born storyteller, and his story will inspire anyone to stop standing still and start standing out." - Pat Williams, Orlando Magic Senior Vice President and author of Coach Wooden's Forgotten Team "I've worked with leaders and business owners all over the world, and Jesse is a leader who stands out. Find Your Yellow Tux is a must-read. Not only does it share Jesse's amazing story, but it also paves the way for leaders to create their own path. Read it and start standing out today!" - Jon Gordon, best-selling author of The Energy Bus and The Carpenter "A word of warning: Find Your Yellow Tux wasn't written for somebody who wants to stand still. Instead, if you want to jolt yourself and your business, grab hold of Find Your Yellow Tux with both hands, read it as fast as you can--devour it--and, by all means, revel in the journey. - Jon Spoelstra, best-selling author of Marketing Outrageously "Take a market people have given up on. Add equal parts passion, perspiration, and creativity; shaken (not stirred) with personality. Read this book. Stand back. Have fun." - Mike Veeck, co-owner of the St. Paul Saints Stop standing still. Start standing out. Whether in school, factories, or corporate offices, people are in a mad rush to the middle, going about their business and fitting in. The problem is, while you may feel as if you're doing your own thing, you're not--you're doing what's expected of you. To stand out, take whatever you think is normal, and do the exact opposite. In Find Your Yellow Tux , Jesse Cole, in-demand speaker and baseball ringleader, shares how you can achieve amazing things by doing the unexpected. Using examples from his life and the lives of his heroes - P. T. Barnum, Walt Disney, and MLB owner Bill Veeck - Cole shows how to reinvigorate your goals, reignite your passions, and excel in business and beyond. The time to break the mold is now - with Find Your Yellow Tux, you'll discover how to find joy and success in everything you do. Jesse Cole is the founder of Fans First Entertainment and owner of the Savannah Bananas baseball team. He's been featured on MSNBC and as a keynote speaker all over the country, promoting his motto, "If it's normal, do the exact opposite." The Bananas have been featured on CNN & ESPN and have been named Organization of the Year, Entrepreneur of the Year, Business of the Year and won the CPL Championship in their first year.  The Bananas are known for their unique promotions and for selling out every game for two straight seasons.  The team now has a waitlist for tickets in the thousands. Cole released his first book "Find Your Yellow Tux" in January of 2018 and launched the book with a World Book Tour...at Epcot. Cole, known as the Yellow Tux Guy, owns seven yellow tuxedos and is the host of the Business Done Differently podcast.