Easily installs under existing bungee cords. Simply place under bungee and you are ready to go! Made with flexible but sturdy materials. The flexible material means it won't break or crack on the board or in transit. Fits a wide range of cans and water bottles so they don't tip over and are easy to grab. Anything up to 3" diameter. Beyond drinks, it's a great place to stash sunglasses, sunscreen, waterproof speakers, and other items you want close by. Floatsup Cups float! Unlike many other drink holder options. We don't want anything ending up in our waterways or lost, so if they do go in the water, they are easy to recover.  The patented Floatsup Cup paddle board and kayak beverage holder installs easily under existing bungee cords and fits a wide range of can and bottle sizes. SUP or paddle to your heart's content with whatever beverage you choose. It can also be used to stash waterproof speakers, sunscreen, and other items you want easy access to.The Floatsup Cup is protected under patent US 11,794,860B1. We're proud to use recycled materials and stand behind the quality of our product. We appreciate you supporting a small business like ours!