“I couldn’t recommend it more… I’m always reluctant to give such full-hearted endorsements, but I was really swept away by it.” – Bruce Daisley, bestselling author Most books about team culture tell inspiring stories of legendary squads – the All Blacks, great national teams, iconic clubs. This book does something different. It shows you exactly how to build that same magic in your own team. For the Love of the Game is the practical handbook for coaches who want belonging, identity and togetherness to be more than buzzwords – they want them to be real. Real in the mud. Real on cold nights. Real when half the team arrives late with homework still in their bags. Grounded in decades of social psychology and used in environments from youth sport to Olympic programmes and the Royal Marines, this book gives you more than ideas – it gives you actions. As Bruce Daisley says: “People are often looking for directions, pointers, exercises – something they can do. Your book gives them exactly that.” Inside you’ll find: A complete step-by-step method (TRIBE) for building team identity and belonging - Over 60 practical tools and ready-to-use activities you can apply immediately - Techniques proven to increase connection, commitment and performance - Simple weekly practices that fit into any coaching session - Ways to turn small moments – warm-ups, huddles, team talks – into lifelong memories - Tools to help players feel safe, valued and part of something bigger Unlike most culture books, this one is written for real coaches in the real world – it works for professionals with perfect facilities. It was written for coaches juggling muddy pitches, mismatched kit, bad weather, busy lives and players with fragile confidence. And that’s why Bruce Daisley calls it: “An incredible compendium of assets to make your own team better.” Whether you coach under-8s or elite athletes, this book shows you how to create: A team identity players believe in - A sense of belonging that keeps them coming back - A culture where they care for each other - A legacy they’ll remember for the rest of their lives If you want your team to train harder, care more, unite faster and perform better – start here. This isn’t a book about great teams from the past. It’s a guide for building your own great team in the future.