SLICKED BACK WITHOUT THE SHINE - Forte Series Mens Pomade offers firm, pliable hold for classic clean-cut styling without the unwanted goopy, shiny effect. It’s formulated to be pliable & restyleable once applied to hair, so you can transform your hair into pompadours, comb-overs, & slicked-back styles! This lightly scented mens hair pomade is formulated with nourishing biotin & provitamin B-5. WORKS ON MEDIUM TO THICK HAIR - This smoothing pomade is intended for medium to thick hair. To apply, spread a nickel-sized amount in your palms and rub your hands together to activate. Run your fingers through your hair while blow drying until you get a volumized, classic hairstyle. This pomade has minimal tugging/pulling and will not weigh your hair down. STYLE WET OR DRY HAIR - For a wet, slicked-back look, use a comb to evenly distribute the pomade onto towel-dried hair and set hair into the desired style for a firm, matte hold. For use on dry hair, warm a small amount of product by rubbing it between fingertips for a few seconds and rake through the hair to define texture or curls, add natural shine, smooth dry ends, and tame flyaways. EASY WASHOUT - Our mens thickening pomade not only offers a buttery-smooth application for classic, clean cut hairstyles, but also a non-greasy finish due to its water-soluble formula. This water based pomade easily washes out and keeps your hair (and pillow) from looking greasy or feeling sticky. WHO WE ARE - Forte Series was founded by men's lifestyle influencer Alex Costa. We create hair care and styling products for men using salon-grade ingredients, using feedback from our thriving community of hair enthusiasts. Our products are sold in over 50 countries and counting. Coiff your hair up for that dapper look with the Mens Pomade by Forte Series. Our hair pomade for men has a buttery-smooth texture that you can apply on wet or dry hair for a slicked-back or a texturized hairstyle, without weighing your hair down or leaving an unwanted goopy or shiny effect. Simply scoop out a nickel-sized amount of pomade and sculpt hair with a brush or fingers while blow-drying to create volume. Or, apply the product by running fingers through freshly blow-dried or damp hair, starting from the back to volumize and add to your hair's natural shine. This is a water based pomade for men that offers a non-greasy finish and easy washout. We also infused keratin and follicle growth-promoting biotin and provitamin B-5 into this smoothing pomade to help keep your hair in good shape inside and out. Our pomade could just be your go-to styling product if you want to do pompadours, combovers, or just want a voluminous hairdo that holds but is restyleable.