Amazon Bestseller in Starting a Business Amazon Bestseller in Startups 2022 Silver Medalist in the AXIOM Business Book Awards in Entrepreneurship/ Small Business 2022 Best Indie Book Award Winner in Entrepreneurship Founded is the go-to reference for first-time entrepreneurs, providing lessons and inspiration to empower anyone starting a new project or business. Melissa Kaufman and Mike Raab, the directors of Northwestern’s renowned student entrepreneurship program, The Garage, show you how to tap into the superpower of thinking and acting like an entrepreneur based on their experience guiding hundreds of early-stage startups. Founded explains—through the authors’ own expertise and interviews with successful young founders—how to • make the best possible decisions when launching your business, • avoid the common mistakes of first-time entrepreneurs, • take immediate, concrete steps to get started on a new idea. In this essential book for first-time and student founders, you will learn why entrepreneurship is for everyone, “failure” is inevitable (and why that’s a good thing!), and how to make sure you’re building something people want. Founded will shatter your misconceptions about starting a business and help you get started turning your ideas into something real today! Praise For Founded: "The advice in Founded is what I wish I knew before starting my first company in college. The early stages of company building can be difficult, and Founded does a great job of consolidating important pieces of information around customer discovery, product validation, and legal issues. I would highly recommend anyone considering entrepreneurship check it out!" - Sarah Ahmad, Garage alum, co-founder & CEO, Stable (YC W20) "Founded offers students an easy-to-understand and easy-to-read guide for starting up. This is valuable for any student looking for practical, step-by-step guidance on how to get started and how to avoid common pitfalls. Written for student entrepreneurs, the book presents a no nonsense, clear path forward. "Founded" was just what we needed to make entrepreneurship more accessible for our own students at Lake Forest College." - Kate Jackson, Director of Entrepreneurship and Innovation, Lake Forest College "Founded is the ultimate guide for accelerating your startup's progress! This book is a cheat code to making the wild adventure of building your company more intentional, focused, and fun!" - Akshat Thirani, Garage alum, co-founder & CEO, Amper Technologies "Founded is the distillation of thousands of firsthand student experiences with company building. It crystallizes those journeys into a fantastic and practical guide for the aspiring student founder." - Manish Patel, lecturer at Stanford University "Founded is the backbone of the high school entrepreneurship course I teach -- an invaluable resource for my students and for me!" - Drea Gallaga, Upper School Teacher, North Shore Country Day School