Have you ever heard he word franchising but dont really understand what it could mean to you? Whether you are considering buying a franchise or you want to franchise your business, this manual explains how to make the right decision. Essential advice for franchisees and franchisors is contained in this reference, so both sides can understand how to get the best from a partnership Thank you for looking at this book in a little more detail. When I embarked on the project I wanted to convey both sides of the franchise partnership, for people looking for a franchise what it takes to set a franchise up and from the franchisors view what a franchisee is looking for.With lots of publications steeped in business jargon I also wanted to explain the franchise concept in easy speak and less buzz works that can put people off. Hopefully I succeeded!Available in paperback and kindle, updated 2012 for his version, it is accessible to all and although 250 pages the message is clear and has lots of examples, anecdotes and nuggets of information.Happy reading and good luck in realising your dreams, this was one of mine. Chris Gibson has been at the forefront of the global franchise industry for over ten years. There isn't anything that he doesn't know about operating a successful business or what someone thinking about buying a franchise should consider Chris Gibson has worked with franchise companies all over the world as a CEO, VP and more recently as a specialist consultant to new and existing concepts.A regular contributor to industry press, he has appeared on television and is an accomplished orator, speaking regularly at conventions, lectures and on radio.