AM/FM radio still has the greatest reach of any media format, with more than 90% of Americans listening every week. In Free Radio & Podcast Marketing In 30 Minutes, expert authors Jim Beach and Rachel Lewyn will show how practically anyone can get on the air, whether it's via a niche podcast with an audience of just a few hundred people or a national radio program that reaches millions. Jim and Rachel have put together a guide to doing it right, from reaching out to shows to taking part in engaging discussions with hosts. Topics include: How free radio marketing can save thousands of dollars in advertising and publicist fees - Building credibility and showcasing your expertise - How to focus your search and drill down to the most suitable radio programs and podcasts - Crafting the perfect pitch and an irresistible hook - Best practices for reaching out via email, phone, and snail mail - How to prepare a winning bio and sample questions - Leveraging news and current events in your pitch and interview - Working with hosts, producers, and audiences - How to leverage anecdotes in your radio interview - Tips to sound great on the air - Using radio and podcast programs to boost your online profile Jim's and Rachel's advice can help establish your brand, spread your ideas, or promote a new product or business. No matter your company's niche, no matter the nature of the product or idea you're trying to promote, the tactics in Free Radio & Podcast Marketing In 30 Minutes will substantially benefit your marketing efforts.