Amazon Book Description – Fresh Deserves Better: How to Create, Communicate, and Capture Value in Fresh Food Departments Fresh food deserves better — better data, better insights, and better strategy. Across the grocery industry, the fresh perimeter is where shoppers decide what kind of store they’re in and whether they’ll come back. Yet too often, these departments operate on outdated measures, fragmented data, and disconnected decision-making. Fresh Deserves Better explains what’s broken in the way we think about Fresh — and maps a practical course to fix it. Drawing on decades of experience in food marketing, analytics, and retail collaboration, Eric Le Blanc (with Adam Brohimer ) shows how leading organizations are reframing the role of insights to drive meaningful growth. The book offers a clear, strategic framework built on three essential actions: Create insights that matter by focusing on the “why,” not just the “what.” - Communicate insights through stories and tools that inspire action. - Capture value by aligning insights directly to business strategy and retailer execution. Whether you’re a supplier, retailer, marketer, or analyst, Fresh Deserves Better will challenge you to think differently about data — and empower you to turn insight into advantage. About the Author Eric Le Blanc is a marketing strategist and writer with more than thirty years in the food industry, including twenty years at Tyson Foods, where he led award-winning, insights-driven marketing initiatives in the Deli division. He is co-founder of Perimeter Insights , a strategy and insights firm serving the fresh food industry. With Adam Brohimer , co-founder of Perimeter Insights and a twenty-year veteran in data, analytics, and category consulting for fresh food categories.