A practical introduction to the subject of Intellectual Property demystifies the regulations and laws that protect ideas and inventions and explains how to assess the value of intellectual property; how, when, and why to defend one's intellectual property rights; the ins and outs of U.S. and international laws; and the fundamental rules of trademarks, patents, and copyrights. "Designers need to know how best to protect their creations. This book tells you how." -- Stella McCartney "Everyone from Nelson Mandela to fashion designer Stella McCartney sings the praises of this up-to-the-minute resource on intellectual property." -- Harper's Bazaar "This book democratizes intellectual property and makes it accessible for all of us to understand." -- Nelson Mandela Frederick Mostert is a widely published international expert in trademark law and intellectual property. He is President of the International Trademark Association (INYA), a member of the New York Bar, and serves on many industry boards. He earned a Master's Degree from the Columbia University Law School. Lawrence Apolzon is a member at Fross Zelnick Lehrman & Zissu, a boutique firm of trademark and copyright lawyers in Manhattan. For the last two decades he has represented major, as well as independent, record labels, recording artists, celebrities, fictional characters and corporate brand owners. He is also a patent lawyer and has a design patent practice protecting everything from designer handbags to kitchen sinks. Frederick W. Mostert Lawrence E. Apolzon