Turn Your Recipe Into a Retail Brand That Sells — Without Guesswork, Gatekeepers, or Gourmet Connections. You’ve got a great recipe. Maybe it’s your homemade hot sauce, your signature seasoning blend, your bold BBQ rub, your legendary marinade, or your small-batch baked goods that everyone says you should sell. The compliments are constant. The demand is growing. But the question remains… “How do I turn this into a product that’s actually sold in stores?” If you’ve ever dreamed of seeing your product on grocery store shelves, in specialty markets, on retail displays, or even selling online in bulk— this book is your blueprint. In From Kitchen to Cash Register , Chevalo and Monique Wilsondebriano—founders of the nationally recognized Recipe For Retail™ program —pull back the curtain on exactly what it takes to build a profitable product-based brand and land on store shelves. With their guidance, you'll skip the overwhelm and finally understand: ✔ How to identify your Signature Product and stand out in a crowded market ✔ What makes a product truly “retail-ready” (and how to prepare yours) ✔ The cost-saving secret of working with manufacturers and co-packers ✔ How to price your product for profit , not just passion ✔ How to create packaging that doesn’t just look good—but sells ✔ What retail buyers want to see in your pitch ✔ The step-by-step checklist to scale from local to national stores ✔ The branding strategies that create loyal, repeat customers This is not fluff. This is a step-by-step, real-world, business-building resource for visionaries, makers, cooks, creators, and aspiring product founders who want to bring their dream to life—and do it right the first time. Whether you’re just starting out with an idea or ready to go from your kitchen to a national shelf presence, this book will walk you through the entire process—from concept to commerce. You don’t need a million-dollar budget. You don’t need fancy connections. You don’t need to be a marketing expert. You need a proven plan—and now, you have one. ABOUT THE AUTHORS: Chevalo and Monique Wilsondebriano are the co-founders of Charleston Gourmet Burger Company and creators of Recipe For Retail™ , a nationally acclaimed business accelerator program that teaches entrepreneurs how to turn their recipes into profitable, scalable brands. Their products have appeared on NBC’s TODAY Show, QVC, Good Morning America, The Food Network , and in Walmart, Costco, Whole Foods, and more . Their work has been featured in Essence, Better Homes & Gardens, Black Enterprise, Facebook’s 3.5 Degrees, and Foundr Magazine . Through their teachings and programs, they’ve helped thousands of everyday people turn their recipes into retail-ready products that generate revenue and build generational wealth. If you’ve got a recipe… now’s the time to turn it into revenue.