NASCAR Winston Cup stock car racing is America’s fastest growing and most popular spectator sport. This book is a cultural and social reading of Winston Cup racing, the people who made the sport what it is today, and the corporations who sponsor the participants during their thirty-two race, ten-month quest for the national championship. NASCAR Winston Cup stock car racing is America's fastest growing and most popular spectator sport. This book is a cultural and social reading of Winston Cup racing, the people who made the sport what it is today, and the corporations who sponsor the participants during their thirty-two race, ten-month quest for the national championship. Mark D. Howell is a cultural historian in the Department of American Thought and Language at Michigan State University. An expert on automobiles and car culture, he has published articles and lectured extensively about automobiles and automobile racing. Howell also works as a consultant, assisting museums and advertising agencies with their automobile-related projects.