✈️ A Behind-the-Scenes Look at Product Strategy, Sales Campaigns, and Storytelling in Commercial Aviation Marketing or buying airliners isn’t just about specs, charts and price tags: it’s about stories, trust, timing, and understanding the complex human, strategic and organizational dance behind every aircraft sale. In From Pitch to Purchase , Patrick Baudis opens the curtain on one of the most fascinating and misunderstood roles in the aviation world. With three decades of experience on the front lines – supporting dozens of airlines, shaping major sales campaigns, and building brand value for new aircraft programs – he shares the untold truths, hard lessons, and surprising insights behind the scenes of commercial aircraft marketing and buying. From fleet planning psychology to internal dynamics, from shaping arguments to navigating egos, this book dives deep into what really moves decisions in the boardroom. Whether you're an airline executive, OEM strategist, aviation enthusiast or aspiring marketer, this is the essential guide to understanding how aircraft should be sold or purchased – and how great marketing can tilt the sky in your favor. 💡 What You’ll Learn How aircraft manufacturers build and sustain brand equity in a B2B environment - The art and science of positioning commercial aircraft programs - How to translate customer insight and data into product strategy - The role of marketing in long sales cycles and global campaigns - What makes airline and OEM partnerships succeed - or fail 👔 Who Should Read This Book Aerospace executives, marketing professionals, and strategy leaders - OEM managers seeking to enhance commercial performance - Airline procurement teams wishing to better engage with aircraft manufacturers - Consultants, analysts, and students of aviation management or marketing - Anyone curious about how multi-billion-dollar aircraft are marketed and sold 🧭 About the Author Patrick Baudis is a seasoned aerospace executive and recognized thought leader with over 30 years of experience in commercial aviation. He has held senior marketing and commercial leadership positions at Airbus , Bombardier , and Mitsubishi Heavy Industries , contributing to the success of key aircraft programs such as the A320neo , A350 , and A220 . Today, he leads Ascendium Aero Advisory , helping aerospace companies define winning marketing and commercial strategies. 📚 Format and Availability Available in Paperback and Kindle eBook - Approximately 130 pages , illustrated with industry insights and sales campaign examples - Language: English