From the Battlefield to the White House to the Boardroom: Leading Organizations to Values-Based Results

$19.95
by Robert "Bo" Brabo

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Every organization -- whether big or small, public or private, for profit, or not-for-profit -- can and should be operated in a manner that reflects clear, admirable, shared values. But having “core values” isn’t just a nice-to-have; it’s imperative for long-term results and ongoing profitable growth. Wherever and however you lead, such impact is surely your goal. So how can you get there? You Must First Recognize that Behaviors Determine Your Values, and That Values Should Drive Your Workplace Behaviors Take a journey with acclaimed leader Robert “Bo” Brabo back through a storied career -- to his years on the military battlefield, to a decade in the White House as a Presidential Communications Officer for President George W. Bush and President Barack Obama, and to his experiences as a corporate executive and a small business owner -- to learn from real, raw, front-row stories about values-based leadership. From the Battlefield to the White House to the Boardroom is a leadership memoir chock-full of practical lessons and inspiring case studies to help leaders and aspiring leaders develop, embrace, and strengthen a values-based approach to leading people, projects, and organizations. A must-read for: -- C-suite executives -- Military leaders -- Corporate, not-for-profit and government leaders -- Small business owners -- Aspiring and rising leaders -- Business school (MBA) students Values Are Deeply Personal, So Can They Be Shared Among Thousands of Workers or More? Yes! Bo Brabo first learned to lead (and, before that, to follow the lead of great leaders) in the Army, an organization that espouses the following “LDRSHIP” values: -- Loyalty -- Duty -- Respect -- Selfless Service -- Honor -- Integrity -- Personal Courage The Army employs more than 1.3 million people (Active, Reserve, National Guard, and Civilians). Expand that to include the entire Department of Defense and it’s well over two million strong, giving Walmart a run for its money for the title of “largest employer in the United States.” So how does an organization with more than a million people live by, exemplify, and maintain a strong values system? How does generation after generation of Soldiers continue to carry out the nation’s defense both at home and abroad? They behave in alignment with the Army’s values, every day and in every way. And the truth is that whatever your organizational values may be -- perhaps they are boldness, truth, accountability, and commitment to customers -- the lessons Bo Brabo learned on the battlefield, in the White House, and in the boardroom can be applied to your everyday work and long-term aspirations. Behave in alignment with the right values, then inspire others to do the same, and anything is possible. Focus on the People Throughout his life and career, Bo Brabo has always focused on the people, helping them tackle their problems as if they were his own. This book challenges you to focus on the people, behave in alignment with core organizational values, and think about your work in fresh new ways. Learn how organizations can demonstrate consistent behaviors over time to reflect the values that -- when extrapolated across all employees -- create the right culture and the best results. From the Battlefield to the White House to the Boardroom helps you establish, build upon, and see value in leading your own team or company to a strong values-based system that, in turn, leads to desired outcomes and an organizational culture worthy of emulation. It’s time to get down to business! With a foreword by Mike Barger, Former Chief Instructor, US Navy Fighter Weapons School (TOPGUN); Co-founder, JetBlue Airways. "Bo masterfully applies his servant-leadership style through a shared vision and the development/empowerment of subordinates to establish an organizational culture of growth, inclusion, and the pursuit of excellence. Bo's ability to develop and seamlessly integrate an effective HR/People strategy into the long-term strategic objectives of an organization is truly remarkable. His innate emotional intelligence coupled with his intellectual capacity will transform any ineffective bureaucracy into a unified organization." --Colonel Luis A. Parilli, U.S. Army "Bo is not much of a self-promoter, an attribute of a Servant Leader. But if you take the time to get to know Bo, ask next-level deep questions about his experiences, and discuss thoughts on leadership and management, you'd learn so much. You'd learn leadership through respect of others, and what it's like to mobilize thousands for military combat. You'd learn simple management tools to "get it done," and how to ensure the President of the United States is ready for his first interview as President when you hand him the phone. You'd learn leadership through participation and active engagement, and the art of execution through leading and managing a team. These are things I have learned from Bo through 20+ years." --Brent Westhoven, Pr

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