In a world where information, resources, and technology are evolving at a break-neck pace, it’s time for prospect research to step into the light to provide the guidance and guardrails needed for continued success. From the Ground Up: Prospect Research for Nonprofits is a book designed as a plain language guide to all things prospect research that can be used by professionals across experience levels, sectors, and roles. With this book by your side, you’ll have a firm grasp on: Prospect research, prospect identification, resources and outsourcing - Prospect management, data management and knowledge management - Processes and procedures, due diligence, ethics and campaigns - Managing up and down and all around - How to measure success