MAGICLIFT TECHNOLOGY: A cushioned band lifts, shapes, and supports without a wire. MOISTURE WICKING: Breathable, sweat-wicking fabrics keep you cool and dry. MAXIMUM COMFORT: Wide, cushioned straps adjust to your fit. CUSTOM FIT: Hook-and-eye closure with 3 columns & 3 rows increases with size. DESIGNED IN NEW YORK SINCE 1921: We have over 100 years experience crafting bras for curvy women.