This isn’t just a story about cars. It’s about life, grit, second chances – and proving that you don’t have to be born into success or the brightest in class to make it big. In Full Throttle: Passion Comes Standard In Life And Business , Farid Ahmad shares how he went from a lost adolescent with zero car knowledge (seriously, he couldn’t tell a fender from a bumper) to becoming the CEO of global automotive company Dealer Solutions Mergers and Acquisitions. Spoiler alert, it wasn’t a straight line. Born in Pakistan (now known as Bangladesh) raised in England and launched into the car business by a twist of fate in Dubai, Farid’s journey is proof that you can start anywhere and still end up in the fast lane – with a little perseverance, a lot of heart, luck and even the occasional wrong turn. This book is an inspirational memoir and a behind-the-scenes look at the wild world of buying and selling car dealerships. Whether you’re in the automotive industry, curious about mergers and acquisitions, or just love a good underdog story with a few laughs along the way, Full Throttle: Passion Comes Standard In Life And Business has something for you. You will laugh and you will cry but you won’t be bored. Full Throttle: Passion Comes Standard In Life And Business was written by Farid with help from his wife, Kim, and award-winning journalist/bestselling author Perry Lefko.