Maverick marketing whiz Mike Veeck is ready to share his simple, fail-proof formula for business success: Make work fun and you’ll create a culture of creativity that attracts the best employees and encourages customers to spend their money. Veeck stresses the need to reexamine the way business is conducted, from employer-employee relationships to customer service. The Fun Is Good philosophy has worked to make enjoyable evenings for all at Veeck’s ballparks but has also transformed a half-dozen struggling or start-up teams into a thriving $25 million business. Peppered with firsthand accounts from businesspeople who have benefited from Veeck’s philosophy, Fun Is Good is an innovative, off-the-beaten-track approach to getting the most out of your work life, in and outside the office. “ Nobody makes money when you’re just selling a commodity. You have to make it bigger than it is, whether it’s selling furniture or turning a baseball game into this incredible, fun experience like Mike Veeck does. You’ve got to enhance the experience, and the best way to do it is by making things fun.” ―Jim “Mattress Mac” McIngvale, CEO, Gallery Furniture “ I’m excited that Mike is sharing his Fun Is Good philosophies because they’ve worked for us. Whether it’s delivering superior customer service, not taking yourself too seriously, or having fun in the office, it’s vital to the success of your company.” ―Ed Droste, Cofounder, Hooters Restaurants “ The magic of minor league baseball is that it makes you remember the game the way you saw it as a child. I didn’t get into minor league baseball to make money and didn’t believe it was possible to do so until I met Mike Veeck. He’s a genius, and he knows that good business is all about fun. That fun should be the driving force behind most any decision.” ―Bill Murray Maverick marketing whiz Mike Veeck is ready to share his simple, fail-proof formula for business success: Make work fun and you’ll create a culture of creativity that attracts the best employees and encourages customers to spend their money. Veeck stresses the need to reexamine the way business is conducted, from employer-employee relationships to customer service. The Fun Is Good philosophy has worked to make enjoyable evenings for all at Veeck’s ballparks but has also transformed a half-dozen struggling or start-up teams into a thriving $25 million business. Peppered with firsthand accounts from businesspeople who have benefited from Veeck’s philosophy, Fun Is Good is an innovative, off-the-beaten-track approach to getting the most out of your work life, in and outside the office. Mike Veeck is president and part owner of six wildly successful minor league baseball teams. Son of the late Hall of Fame baseball owner Bill Veeck, he has followed his father's lead, with innovative promotions that have captured national attention. He lives in Mt. Pleasant, South Carolina. Pete Williams writes about business, fitness, and sports. He is coauthor of Mark Verstegen's Core Performance series of fitness books and his own Obstacle Fit , a book on training for obstacle races. He lives in Central Florida.