Vet-Formulated for Sensitive Skin: Designed with your dog’s comfort in mind, our hypogenic formula gently cleanses and soothes at the same time. Perfect for pups with allergies, itchy skin, or sensitivities. No Ruff Stuff: No sulfates. No parabens. No perfumes. Just calming chamomile, colloidal oatmeal, aloe vera, witch hazel, and coconut oil to support healthy skin. Soothes, Hydrates & Repairs: Colloidal oatmeal and aloe lock in moisture and calm irritation, while chamomile and coconut oil help reduce redness and restore healthy skin. Soft, Fluffy, Salon-Worthy Fur: Leaves your pup’s coat clean, plush, and silky—without any residue. Visible softness from the very first wash. Light Botanical Scent, Zero Perfumes: Subtle scent from real ingredients like coconut and chamomile. No overpowering perfumes—just a clean, natural freshness that you'll both enjoy :) Bottled in Aluminum & Made in the USA: Certified Plastic Negative,100% recyclable, & produced with sustainability at heart. Safe for All Breeds, Ages & Coats: Whether you’ve got a tiny terrier or a senior shepherd, Fur Hero is pH-balanced and hypoallergenic—perfect for every pup in your pack. Fur Hero Soothing Dog Shampoo is a gentle, vet-formulated shampoo for dogs with sensitive skin, itchy skin, dry skin, or allergy-prone coats. This natural dog shampoo uses a hypoallergenic, pH-balanced formula made with calming ingredients like colloidal oatmeal, aloe vera, coconut oil, chamomile, and witch hazel to deeply hydrate, soothe irritation, and soften fur. Ideal for pets with hot spots, dandruff, or redness, Fur Hero is a non-toxic, sulfate-free dog shampoo with no artificial fragrance, parabens, dyes, or harsh surfactants. This dog shampoo for sensitive skin delivers a soft, shiny, healthy coat without leaving residue or artificial smells. Instead of using synthetic scents, Fur Hero provides a light, botanical aroma from real plant-based ingredients—perfect for dogs (and owners) who hate overpowering perfume. Safe for all breeds and sizes, this natural shampoo is great for small dogs, large dogs, puppies, and adult dogs alike. Crafted in the USA with clean, cruelty-free ingredients and packaged without plastic, Fur Hero is a sustainable choice for pet parents who care about what goes on their dog’s skin. Whether you’re looking for a dog shampoo for allergies, odor control, dry skin, or a clean, calming wash between vet visits, Fur Hero is the gentle grooming hero your pup deserves.