About Future Hospitality In its purest sense, true hospitality is a mindset, not an industry. The purpose of this book is to help you understand the significance of making people feel good, and how the principles of strategic brand development can dramatically influence how you go about doing it. Without the core foundational component of a brand strategy in place at your business, I believe that you’ll be fighting an uphill battle that you don’t need to fight. If your business means anything to you, then you need to make it mean something to others. About the Author Jeremy is the author of Future Hospitality; a book that illuminates the importance of brand strategy for hospitality businesses in helping them create impactful guest experiences. His book has received international acclaim and has even been used as a course curriculum at Cornell University’s Graduate Course: Hospitality Vision and Concept Design. As Brand Strategist and partner at Longitude°, a hospitality branding and design group, Jeremy has had the privilege of working alongside hospitality, travel, and real estate companies such as Hyatt, SALT Hotels, JLL, 21c Museum Hotels, Association of Southeast Asian Nations (ASEAN), Turtle Bay Resort, F Street Hospitality, IDM Hospitality Management, Azul Hospitality Group, and many independent hotels. In recent years, Jeremy has jumped into creating his own concepts as a Managing Partner at Flyover Developments; a hospitality investment and development group, proudly based in the Midwest. Alongside his partner, Dustin Myers, they are working to change the landscape and perceptions of the Ozarks and bring fresh ideas and renewed excitement to the area. As a thought leader, fully immersed in the hospitality and travel industry, Jeremy is an honored Education Committee Member at The Boutique & Lifestyle Leaders Association (BLLA). He has also spoken and presented at a variety of events and seminars for hospitality associations including Asian American Hotel Owners Association (AAHOA), Global Hospitality Club, Hospitality Talks, and more. Of the numerous hospitality projects Jeremy has been involved in, he’s most energized by developments that are unique, boutique, and independently branded. He enjoys developing brands that have a brave, bold voice and working alongside owners that have an interesting, authentic stories to tell. Jeremy is thoughtful and strategic throughout every step of his involvement in development; from determining project feasibility to concept development; from defining the brand position to creating a sense of place and envisioning the guest experience; he advises clients with careful thought, passion, and intention.