STRENGTH TO LAST ALL DAY: With the strong hold and consistency that this hair cream provides, there is no need to reapply. Also, with its natural low shine finish, you can feel good about your hair all day long. CONTROL + STYLE: This mens hair gel was designed with polystretch fibers to give your hair an undone, no style look that allows for maximum control, while still having a touchable feel. This hair styling cream is great for all hair types! MADE WITH THE GOOD STUFF: This product is infused with pure ingredients like Irish moss, orange, and nettle to hydrate and nourish the hair, while encouraging hair growth and strength. This styling gel is also paraben, sulfate, and phthalate free. HOW TO USE: Pump desired amount in palm, rub hands together, and work evenly through damp or dry hair. LATITUDE BY GREAT CLIPS: This new men’s product line includes some of the same formulas as GRIT and Men’s Solutions that are now free of unwanted ingredients and boosted with beneficial extracts. The line also features fragrances you know and love! Same great products, same great performance! The LATITUDE Molding Paste has maximum control, touchable feel, a natural low shine finish, and is great for all hair types. Polystretch fibers give hair an undone, no style look that lasts all day. Key ingredients include Irish moss, orange, & nettle. This is our highest hold gel with a low to medium shine.