In 1925, F. Scott Fitzgerald produced his third novel, a slim work for which he had high expectations. Despite such hopes, the novel received mixed reviews and lackluster sales. Over the decades, however, the reputation of The Great Gatsby has grown and millions of copies have been sold. One of the bestselling novels of all time, it is also considered one of the most significant achievements in twentieth-century fiction. But what makes Gatsby great? Why do we still care about this book more than eighty-five years after it was published? And how does Gatsby help us make sense of our own lives and times? In Gatsby: The Cultural History of the Great American Novel, Bob Batchelor explores the birth, life, and enduring influence of The Great Gatsby―from the book’s publication in 1925 through today’s headlines filled with celebrity intrigue, corporate greed, and a roller-coaster economy. A cultural historian, Batchelor explains why and how the novel has become part of the fiber of the American ethos and an important tool in helping readers to better comprehend their lives and the broader world around them. A “biography” of F. Scott Fitzgerald’s masterpiece, this book examines The Great Gatsby’s evolution from a nearly-forgotten 1920s time capsule to a revered cultural touchstone. Batchelor explores how this embodiment of the American Dream has become an iconic part of our national folklore, how the central themes and ideas emerging from the book―from the fulfillment of the American Dream to the role of wealth in society―resonate with contemporary readers who struggle with similar uncertainties today. By exploring the timeless elements of reinvention, romanticism, and relentless pursuit of the unattainable, Batchelor confirms the novel’s status as “The Great American Novel” and, more importantly, explains to students, scholars, and fans alike what makes Gatsby so great. “Few are bold enough to use the term "great American novel" anymore. Fewer still are those who can make a compelling case for its application. . . .Batchelor claims this status for The Great Gatsby, and his arguments are captivating, readable, and convincing. His embrace of didactic purpose for literature is daring. . . .Putting the genie of postmodernism back in the bottle is impossible--even if one wanted to--but a return to appreciation of the worth of "deep" reading in the development of critical thinking skills would have salutary results in the general reading population as well as the critical realm. To that end, Batchelor asserts early on that Fitzgerald's "inherent ambiguity enables readers to use the novel as a barometer for measuring their own lives and the culture they inhabit." He demonstrates how Gatsby accomplishes this feat by carrying enough intellectual freight to defy categorization and to remain relevant to American society. Summing Up: Recommended. Lower- and upper-division undergraduates; general readers.” ― Choice Reviews “Batchelor seeks to capitalize on the success of Baz Luhrmann's recent Gatsby film adaption with this exploration of the ways in which F. Scott Fitzgerald's 1925 novel The Great Gatsby has been employed in American culture. The book works best when it sticks to examining concrete uses of the book throughout the years. For example, it features a brief but intriguing discussion of how David Lynch included a passage from the novel in a late 1980s television ad for Calvin Klein. Batchelor does a good job of neatly summarizing the details surrounding the novel's composition and initial reception.” ― Library Journal “Great Gatsby fans [should] check out author and Munroe Falls resident Bob Batchelor's Gatsby: The Cultural History of the Great American Novel. Batchelor explores the novel's birth, life, and enduring influence, from the novel's appearance in the heady year of 1925 through today's headlines filled with celebrity intrigue, corporate greed, and a roller-coaster economy. Batchelor shows why and how Gatsby has become part of the fiber of the American ethos and an important tool in helping readers to better comprehend their lives and the broader world around them.” ― Tallmadge Express “The Great Gatsby’s enduring legacy can be attributed, at least in part, to the shared experience Americans have with the book. However, the work’s staying power in the national consciousness is due to far more than mere exposure. Beyond being included on many high school syllabi and reading lists, Batchelor argues that its enduring popularity is also due to its accessibility to readers and its inherent ambiguity [that] enables readers to use the novel as a barometer for measuring their own lives and the culture they inhabit. These seemingly conflicting characteristics create the foundation for Gatsby: The Cultural History of the Great American Novel as it sets out to chronicle not just the book’s reception through the decades but also its connections to some of its main concepts such as the meaning of the American d