There are moments when the normal flow of time catches, hesitates, and shifts direction. 2020 was one of these moments. Now, at this critical juncture, a new generation is coming of age and demanding a reckoning: Generation Z. Three billion strong, they’re at the center of the most pivotal issues of our time, from reimagining how we live on our changing planet to enacting a new mandate for racial equity. The following decade will bring unparalleled change, with Zs shaping the path ahead. This generation has a voice—and force—that’s united, unprecedented, and still unacknowledged. In Generation We , cultural and generational expert AnneMarie Hayek joins forces with thousands of Zs to tell their powerful story—one that impacts all of us. From new ideas on capitalism, politics, and climate change to education, gender, race, and work, AnneMarie explains how Gen Z thinks, what they envision, and why we should be hopeful. Zs are not naïve idealists. They’re hardened realists with a bold vision for how we can transition, re-create, and progress. Generation We is your invitation to see the future they will create as it’s unfolding. "This is the final word on Gen Z! Ms Hayek, through meticulous research and sharp insight, has captured the essence of this vitally important generation. A must read for anyone hiring, working with, selling to and just plain understanding today's young adults and tomorrow's leaders!" -- Kary Mcilwain Chief Marketing & Communications Officer, Lurie Children's Hospital, past President & CEO Young & Rubicam Chicago "It's easy to dismiss the upcoming generation for their TikTok obsession and their Pollyanna activism, but do so at your peril, says social scientist and cultural consultant AnneMarie Hayek. This generation means business. They don't like how their elders are treating the earth, politics, or each other, and as teenagers and young adults - the oldest is 23 - they are already pushing to demolish the status quo. Hayek has done a masterful job at explaining the distinctions and defining characteristics of GenZ, making this a must-read for leaders who want to earn the business, the votes, and the trust of youth today, a cohort of remarkably connected, inclusive, fair-minded, can't-wait movers and shakers. Hayek certainly makes the case for embracing the next generation, and even being grateful for them." -- Amy Eskind Journalist, published in Washington Post, LA Times, People, People.com & NPR. "AnneMarie Hayek explores the dynamic change-makers of Generation Z through a lens of deep respect and pride. She leads readers through an accessible, lively sociocultural analysis and demonstrates how the impact of Gen Z is furthered by technology and other tools specific to this moment in time. With her Margaret Mead-like exploration coupled with vivid interviews of "Z Voices," readers will be left with a sense of hopefulness even in the face of our profound structural inequalities and growing political challenges. Hayek shows us clearly that Gen Z knows their power and in wielding it, may save us all. " -- Tracy Sefl , Democratic Strategist "There's not a more important read at this moment than Generation We, AnneMarie Hayek's tour de force reflection on Generation Z. AnneMarie applies the rigor of a disciplined researcher to unpack insights into this fascinating cohort that is so vital to the future of both the planet and civilization's social fabric. It is written with soul and clarity by a gifted storyteller. The ambitions, ideas, pain and hope in the voices of those whom AnneMarie interviewed merit contemplation long after the last page of Generation We is turned. The immediacy and the enduring nature of the challenges and opportunities in front of Gen Z are brought into sharp relief in Generation We . The impact on the reader promises to call for contemplation and, as AnneMarie acquaints us with Generation We more intimately, to inspire genuine hope for the future." -- Bob Raidt , Managing Director, Accenture Interactive "In telling us about the superpowers activated in Generation WE , AnneMarie shows us the latent potential lingering within all of us. This is the most encouraging book about humanity I've read in a very long time — and it provides a window into a real possibility, one which we are so hungry for right now. The stats and stories of ZSpeak provide the soulful antidote we desperately need to resolve our present state of divisiveness and hopelessness. Generation WE reveals a better way of being human — one that is more inclusive, equitable, just and sustainable —that is happening in our midst. We must listen, learn, uplift and become fierce allies to our new, inspiring, disruptive leaders!" -- Susan Lucci , Certified Purpose Guide, Life Design Catalyst Coach, MBSR-T, circle facilitator, attorney and activist. AnneMarie Hayek is a cultural consultant, generational expert, and social agitator who deeply understands society's evolutions. She foun