Successfully offering IAQ and accessories doesn't come easy. Like opening a lock, it can be challenging -- unless you know the combination. In Get the HVAC Tech Advantage, author Tom Lozano gives you that combination. Using examples from techs in the field, stories from sports and entertainment, and the latest in brain science, he weaves together a book that distills the best and latest breakthroughs in the art of successfully offering IAQ and accessories. So, if you've ever thought "I can't sell," (or just want to get better), Get the HVAC Tech Advantage is the roadmap that will take you from where you are today to where you want to be...next week, next year and into the future. Written with 21 chapters, the book is designed to jumpstart your good intentions with an informative and practical 21 Day Challenge. You will learn how to: Radically improve your customer communication skills. - Boost your IAQ sales - without any arm twisting. - Become indispensable to your service department. - Easily build trust and rapport with the customer. - Get your message across more effectively. - Overcome the one wrong belief that stops almost all techs from offering accessories. - Learn the secrets of gamification to keep yourself motivated and on track. Take the 21 Day Challenge! Get the HVAC Tech Advantage book today, then go to hvactechadvantage.com to get access to free bonus videos and the HVAC Tech Advantage podcast.