Deliver razor-sharp points in all of your work communications! This updated classic enables you to captivate any audience, create meaningful impact, and make your words matter. Every time you communicate, you’re trying to move someone to feel, think, and act. You’re trying to make a point. But very few communicators—regardless of their purpose or position—know their points, have true points, or even understand what a point is, rendering themselves pointless. In this expanded second edition of the bestselling Get to the Point! , Joel Schwartzberg draws on his decades of experience as a strategic communications executive and public speaking coach to deliver a masterclass in high-impact communications for the digital age. The new edition features a substantial amount of new content, including surprising research, real-world insight, and actionable tips that meet the modern needs of professionals up and down the organizational chart. Using his trademark encouraging and often humorous voice, Schwartzberg helps you: Understand the Power of Points: Learn how points outperform topics, themes, and observations. - Identify and Elevate Your Key Points: Create impactful speeches and slide presentations, emails and work chats, and Zoom and in-person meeting communications - Distill Complex Ideas: Transform complicated concepts into crystal-clear messages. - Boost Leadership Perceptions: Enhance impressions of competence and confidence. - Hook Audiences: Start and finish with compelling openings and closings. - Tell Impactful Stories: Use stories, examples, and data in a way that highlights your points, not distract from them. - Conquer Public Speaking Jitters: Use proven techniques to stay calm and in control - Leverage AI Tools: Use artificial intelligence to support—not replace—effective communication - Avoid Common Pitfalls: Sidestep the landmines that derail most communicators. Whether you're a C-suite executive, salesperson, scientist, or student, Get to the Point! is a blueprint for evolving your written and spoken communications from informing to inspiring and pointless to powerful. Don’t just share ideas and make an impression. Champion your points and make a difference! “If you don't have something to say, then don't say anything. Joel Schwartzberg takes that simple edict and turns it into a manifesto for giving talks that make a difference.” —Seth Godin, author of Linchpin “Joel understands the key difference between effective communicators and pointless public speakers, providing step-by-step instructions to help individuals identify and make their points. I'll be sharing his expertise and insights with my own students.” —Jennifer Doody, writing and public speaking instructor, Harvard University, and President, World Class Words “Good ideas too often get lost in a jungle of muddled thinking. In Get to the Point! , Joel Schwartzberg supplies useful tools to deliver your points with impact and elegance.” —David Brancaccio, Host and Senior Editor, Marketplace Morning Report “I'm in a profession that often looks at the presentation, representation, and misrepresentation of fact, and figuring out how to make a point to my audience with a clock ticking is crucial. Schwartzberg sketches out a simple tool kit on how to know, make, and sell your point. Whether you're writing a broadcast story to deadline, prepping for a speech, appearing on a panel, or crafting a PowerPoint presentation, his book is worth a close read.” —Hari Sreenivasan, Anchor and Senior Correspondent, PBS NewsHour “If you ever need to make a point—which is all of us, and often—this is a must-have guide to understand it, sharpen it, and convey it with precision and impact. Using clarity and humor, Joel makes the case that the best ideas deserve to be sold, not simply shared.” —Betsy Berg, Senior Vice President of Speakers and Lecturers, Agency for the Performing Arts “Want to deliver a great speech? Then find the point you are making. Identify it, hone it, and deliver it simply and concisely. This is the message of Joel Schwartzberg's excellent new book. Today's audiences have the attention span of a gnat. Get to the Point! will give you a step-by-step guide to grabbing and keeping the attention of your audience.” —Mark Ragan, CEO, Ragan Communications “You get only one chance to reach your audience and make your message count. Schwartzberg lays out the definitive guide for how to make sure you get your message out to the right audience, the way they want to hear it.” —Peter Shankman, Host, Faster Than Normal podcast “I hope Get to the Point! sells well—but not too well. Because if every speaker absorbed the contents of this wee volume, every speech would be a vital speech, and professional speechwriters would be obsolete.” —David Murray, Editor and Publisher, Vital Speeches of the Day , and Executive Director, Professional Speechwriters Association “Loaded with pointed advice from a master pu