MAGICLIFT TECHNOLOGY: A cushioned band lifts, shapes, and supports without a wire. FRONT CLOSURE: Hook-and-eye closure with 2 columns & 5 rows increases with size. NATURAL SHAPE: Rounded cups softly shape the bust. CUSTOM FIT: Wide, cushioned straps adjust to your fit. DESIGNED IN NEW YORK SINCE 1921: We have over 100 years experience crafting bras for curvy women.